Understanding The Business Opportunities Of Luxury Brands In China

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< p > Gucci in Beijing, the total number of "a" href= "//www.sjfzxm.com" shop "/a" is about three times that of New York; Louis Weedon's new store in Shanghai is the same as the flagship store of Champs Elysees; Apple has built the largest store in Asia; the Chanel has also launched the Chinese style in China; Cartier has been exhibited in the Imperial Palace of China, while Fendi has launched the fashion show at the top of the Great Wall.

You may find it hard to believe that the average annual income of the urban population in China is 3000 dollars. What is more unbelievable is that the country has about six hundred billionaires and more than 1000 millionaires at the same time - in the US dollar.

McKinsey Co has predicted that by 2015, China's top middle class consumers with annual revenues of 150 million to 300 million dollars will dominate 1/4 of the country's luxury consumption.

The world financial crisis, the decline of Europe, the United States struggled, while China's manufacturing industry was postponed, luxury goods consumption industry has been growing.

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< p > although a Armani's a href= "//www.sjfzxm.com/news/index_h.asp" > bag "/a" is 40% more expensive in Beijing than in Milan, people with purchasing power still enjoy it.

This is not a clear explanation of wealth, nor is it a phrase of taste, symbolism or temperament. In fact, in China, luxury goods are regarded as gifts as one of the business opportunities of foreign brands.

In an American institutional survey, luxury goods accounted for 25% of gifts to customers, officials and lovers.

China's economy and society are undergoing tremendous changes. High consumption has become the focus of attracting people. This is not difficult to explain why in the current micro-blog, you can always see one after another rich women showing off their luxury goods.

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< p > what kind of crowd are these customers? Below is the snapshot of the 2012 consumerism revolution in China.

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< p > < strong > the meaning of the existence of Xiao San < /strong > /p >

< p > Honglei Sun once acted as a drug dealer in a movie. He showed the flavor of the nouveau riche in his hands and feet. This is a portrayal of rich men in China. They do not seem to know what to wear, what to say or what to do except money.

In contrast, their little three are often much more fashionable than they are.

Between taste and temperament, their hands and feet became the inspiration source of < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a.

In China, being a little three is not as simple as in the United States. It only needs to maintain a secret relationship with a man.

More often than not, they are more of a social endorsement. Whether they are well-dressed or well proportioned will affect their male status in the circle. Even if necessary, they have to design a matching scheme for men to ensure that they are well-dressed and tasty.

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< p > so drafting shopping lists is often one of their responsibilities.

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< p > < strong > the wife behind the president is < /strong > /p >

< p > the hall which is called into the kitchen is about such women.

After they become wives of business executives, there are more problems to consider.

As a woman behind a successful man, a certain ego is the symbol of their equality.

In their view, that is not necessarily a conceit, but a kind of value, the value of existence.

Because they have such purchasing power, they can enjoy the existence of such value, thus highlighting their superiority.

They not only want to tell others how rich they are, but also want to tell others how good I am.

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< p > < strong > female white-collar workers who have trouble and lose their minds > /strong > /p >

"P" fashion destroyed them, but also saved them.

In the face of "a href=" //www.sjfzxm.com/news/index_c.asp "luxury" /a card, they may lose their wages for a few months at a time, but they still do not take a look.

At least one genuine ornament can improve their taste quickly.

Shopping may be their only hobby. It is said that girls in Beijing love to buy the same luxury goods. The Chinese mentality of blind obedience is obviously reflected in them.

For them, fashion is a goal, otherwise it may be meaningless to live.

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< p > micro-blog will often see many girls selling themselves for ten thousand of the bags.

I also heard the girl around me say something like this. Even she thought there was nothing wrong with it, because there were many ways to make money, whether white cats or black cats could catch mice.

I have a decent job, but I can go to bed for money.

The question is how much the price is, and there will always be a price tag that will make you heartbeat.

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< p > globalization of foreign capital and China's luxury.

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