Lining Brand Won The "China Model Clothing Brand" Award

< strong > China's model sports brand selection Lining's reasons for listing: < /strong >

In the face of the complex economic situation at home and abroad and the multiple challenges of China's < a href= "//www.sjfzxm.com/news/index_c.asp" > sports goods industry < /a > future development, Li Ning Co has been forging ahead and taking the lead in reform in 2012. P

The Li Ning Co introduced private placement fund TPG in early 2012. Then the company executive chairman and founder Lining joined hands with Jin Zhenjun, the executive director and executive vice chairman of the company in July. Focusing on the "three focus" strategy, focusing on the domestic market, focusing on Lining brand and focusing on physical products business, Jin Zhenjun launched a series of important changes to actively promote the pformation from wholesale to retail oriented business mode.

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< p > focusing on the domestic market, Li Ning Co is optimistic about the huge development space of the domestic sporting goods market.

CBA has been successfully signed as the equipment sponsor for the next 5 seasons. The Li Ning Co aims to enhance its professional sports attributes in the minds of professional athletes and sports enthusiasts with the market appeal and influence of the best professional events in China, and is committed to providing the most professional basketball equipment for professional players and many Chinese basketball fans.

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< p > to further enhance the public's awareness of Lining's brand and effectively enhance its brand influence, Lining focused more on the core brand, Lining card, which was particularly prominent in the 2012 London Olympic Games.

Under the spotlight of the world's audience, Lining's five gold medal dream teams sponsored by China and the Lining Olympic legion, together with more than 600 Olympic athletes all over the world, have been competing in the Olympic Games with professional Lining Olympic equipment, so that the Lining brand will shine in London with excellent performance, so that the price of the products should be greatly enhanced.

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< p > 2012, Lining returned to the essence of sports with the Olympic Games, focusing on the core business, namely, a href= "//www.sjfzxm.com/news/index_f.asp" > sports goods < /a > business, and gradually formed a product layout with basketball, running and badminton as the core category, and made more professional sporting goods brand image through various ways such as mobile resource marketing and product innovation.

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At the same time, Li Ning Co also launched a new "three stage change blueprint" and four strategic plans, including improving operational efficiency of the channel, changing the business mode, improving the overall operational capability and increasing the < a href= "//www.sjfzxm.com/news/index_h.asp" > brand building /a and product innovation, so as to clarify the strategic direction for the company's change plan.

The launch of the channel revival plan, which is part of the expansion plan, highlights the determination of Li Ning Co to clear up its backlog.

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< p > 2012 is a year when Li Ning Co has made positive changes. The reform measures launched by the company have been developing smoothly and have made good progress.

In 2013, the key year of Li Ning Co reform will be particularly worth looking forward to.

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