Japanese Textile And Garment Enterprises Intensify Efforts To Develop Chinese Market

< p > < strong > strengthening cooperation with Japanese retail enterprises < /strong > < /p >

< p > in China's domestic product wholesalers, there are basically two categories of Japanese oriented retail enterprises and Chinese retail enterprises.

The current situation is that if we consider the grim situation of account recovery and wholesale prices, it is very difficult for us to sell to retail stores in China.

To cope with this challenge, the first choice is to strengthen cooperation with large Japanese hypermarket shops, specialized chain stores and casual wear shops such as Yong Wang, Ito Yokado, Shimamura, and at the same time attach importance to the localization of planning and marketing.

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< p > CROSS PLUS company's legal person, Shanghai, "a target=" _blank "href=" //www.sjfzxm.com/ "> dress > /a > finishing Co., Ltd. will start cooperation with Japanese hypermarket stores starting from August this year, including the management of counter stores with the standard of 100~130 square meters.

In terms of commodity planning, it will also shift from the Japanese market to Chinese consumers.

To further improve the system, the company will select two Japanese employees from CROSS PLUS to work in China.

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< p > Tanba Yuki company's Dan Xing Xing < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > trade Shanghai company in socks, < a href= "//www.sjfzxm.com/news/" > underwear < /a > with Japanese department store launched a collaboration (OEM).

In recent years, the sales volume of Dan Xin (China) company has been increasing. It is expected to exceed 100 million yen this year.

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< p > Takihyo Shanghai trading company also hopes to expand the sales volume of the OEM and ODM in the Japanese hypermarket, and make efforts for it.

In terms of commodities, it will be pformed from Japanese planning into a Chinese plan carried out by China's < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >.

"In the future, not only Japanese employees, but also Chinese staff's business negotiations with Chinese guests will become necessary," said Lin Tian Qing, chairman and general manager of the company.

Of course, if Chinese employees have advanced experience in Takihyo, Japan, it will be more ideal.

Takihyo head office has strongly supported this. Okamoto Chifukanobu, the company's special director, will not succeed if China does not follow the Chinese way of thinking.

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Hattori Rina, general manager and chief representative of Shanghai International Co., Ltd., said: "Future Ltd will not only work hard for Japanese retail stores, but will also promote ODM business more actively."

Last year, the company recruited two Japanese designers who could design for the needs of the Chinese market, and separately held a special sales meeting for outstanding performance customers, and actively enhanced publicity and display for Japanese retail enterprises.

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< p > < strong > increase shops to enhance brand awareness < /strong > < /p >

< p > another aspect of China's domestic sales is self retailing.

The key to success is to enhance brand awareness.

Therefore, increasing shops is indispensable.

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< p > Shanghai's a href= "//www.sjfzxm.com/news/" > dress > /a > finishing Co. Ltd. will speed up the increase of Blacksense shops in menswear retail stores.

As of the end of 2 this year, the company has opened 6 stores. In the future, the company will expand the store to 10 by the department store, and strive to reach the size of 30 in 3 years.

In terms of brand design, it will change from the hard design of skeletons and other elements to the design of urban sense and mature flavor, and the target customers will also be locked into high-income groups.

In Shanghai Jiu Guang Department store, its single month sales exceeded 100 thousand yuan, and the effect of design style pformation is emerging.

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P Shanghai Riogroup Europe and Commerce will also expand the number of children's clothing store Rio shops this year, and it is expected to increase to 50 in the year, and plan to increase to 200 in 5 years.

Watanabe Ryo, general manager of the company, said: "in a vast China, it is more difficult for the company to manage the shops in person, so the franchised chain stores will be the main way to continue to expand the number of stores.

The store interior decoration will also be unified, focusing on the brand concept and value.

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In order to enhance the comprehensive strength of existing stores, the NG company, which has 4 men's "a href=" //www.sjfzxm.com/news/index_c.asp "casual wear" /a retail store Regius Evolution in Shanghai, will send Japanese employees to Shanghai in March this year.

President Gotou Kunihito believes that it is difficult to accurately grasp the needs of consumers for goods and services in a relatively short period of time. This year, the company will open a new store in Shanghai. Of course, it will be cautious when opening stores.

When the time is ripe, there will be action.

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< p > > ladies' a href= "//www.sjfzxm.com" > official dress < /a > Lovely Queen company's love queen trading Shanghai Co., Ltd., in Shanghai, Jiu Guang Department store has formal occasions retail store robe de tisse, in addition to this, there will also be a special store with a duration of operation.

"Our aim is to enhance visibility and increase customer volume, so as to prepare for future stores."

Rihikaru Xiaoki, general manager of the company.

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< p > whether it is wholesale or retail sales, if you want to expand sales in China, you need to delegate authority to local enterprises and speed up the process.

But many people sigh: Japanese enterprises do not know enough about this.

At the same time, personnel training, such as training Chinese managers in charge of Chinese employees, is also important.

If we can try and sum up experiences and lessons, overcome difficulties and overcome obstacles, we will increase the possibility of success in the huge Chinese market.

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