Prada Enters The Mall Again Upgrade

There is no doubt that the market is weakening now when the environment is depressed. At that time, heavy news came from Suzhou's fashion industry. Melo will welcome another international top luxury brand PRADA. The business area of the store will reach 455 square meters, and the whole range of products will extend from the North first floor to the two floor. Insiders said that the PRADA's opening up against the potential can be seen as a second tier city, but Suzhou has developed a super spending power. The huge potential market has always been a must for luxury goods.

　　 Prada enters the mall again upgrade

The entry of Prada, coupled with the big combination of Hermes, GUCCI and Armani, has made the atmosphere of the boutique store in mellow store more and more strong. Gao Xiaoyu, general manager of the mall, said the upgrade is not limited to the hardware environment and brand connotation, but also to the "quality strategy" that has been upheld to a new level.

The two floor of front view shop has become the most representative model of this upgrade. Shopping centres for the original boutique Clothes & Accessories District and mature women's clothing area has carried out all-round transformation and upgrading. The two floor has been reclassified into two major areas: International Boutique Dress and women's wear. In addition, the fine accessories brand is interspersed. The two floor has been built as a stage for international display. The original boutique clothing area will usher in more international brands. In addition to EMPORIO ARMANI, many famous international brands have been adjusted from the original East building to the north tower where Prada is located, forming a pattern of "stars and stars". These brands include the newly developed GANT brand, the original men's and women's brand BRAX, AQUASCUTUM, men's wear brand TOMMY HILFIGER, CK, VERRI, AUTASON, CHARRIOL, women's brand GIADA, bag brand RIMOWA. The GUCCI in the two floor area is expanded from the original 206 square meters to 300 square meters. The new look of international boutique apparel brings new visual and shopping experience to customers in Su city. At the same time, they will also become the brand's newest national image store.

　　 Mature women's wear turned into exquisite women's wear area

In addition, the biggest change is the original mature women's clothing area upgraded to boutique women's wear area, from the original North building to the East building. The women's clothing brand from all over the world has invested a lot of money in the renovation and renovation. The women's wear boutique, MARISFROLG, SONGOFSONG, DP and CARA have been redecorated, showing the unique charm of the brand and providing the latest fashion dress for Suzhou city. Gao Xiaoyu said: "in today's increasingly homogenized shopping malls, customers need features and surprises. So Mei Luo Department Stores focus on building their own business characteristics. Upgrading of the brand is one of the most important ways of the company. It is reported that after the adjustment of the two floor of the view shop, the total number of unique brands has reached 35, such as PRADA (Prada), GUCCI (Gucci), EMPORIO, ARMANI, BRAX, GANT, VERRI, OBBLIGATO (Olga To), SONG OF SONG (song of songs), OF, GUCCI (Mioni), Xun (Ji Longxue), Xun (Wendy Fen), ARTIST (ARTIST), "Mun" ("Dai Ma Shi"), "Wei" (Lu Yisha beauty), "Wei" (Olivier Grant), "Mun" (Meng di er), "(" Shang ")," (")", "Finidi", "Finidi" and so on.