High Quality Audiences Achieve High Quality CISMA

"The key to the success of the exhibition is the quality of the professional audience," said Montgomery, chairman of the P monggomery exhibition group.

Your brand is directly proportional to the quality of the audience.

To maintain the relationship with exhibitors, you must ensure the quality of the professional audience. "

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< p > a successful exhibition should satisfy the needs of exhibitors and spectators to the greatest extent and set up a bridge for communication and Exhibition between exhibitors and spectators.

Therefore, judging the success of an exhibition depends largely on the quality of the audience. The sponsor of the exhibition often regards investment as the top priority in the exhibition.

From 1986 to now, through the 27 year development history of < a href= "http://sjfzxm.com/news/index_z.asp" > CISMA < /a >, the audience invitation work has always been placed in the first place of all work.

CISMA2013 is also the same, and has set a higher goal.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201307/04/20130704032710.JPG "/" < > > "

< p > strong > 1., terminal customers will increase by 20%, < /strong > /p >

< p > high quality spectators of each exhibition decide the high turnover rate of the next exhibition.

The hot degree of CISMA2013 exhibitors registration reflects the success of the last exhibition's investment promotion, and also shows the expectations of many exhibitors to open up their markets and get out of the predicament.

In order to ensure the quality of the exhibition and enhance the harvest of exhibitors, the organizers decided in early 2013 that the investment plan was set up. The number of visitors reached 35000, the terminal customers reached 5000, the overseas audience reached 3500, the number of visitors increased by 8%, the number of terminal customers increased by 20%, and the overseas audience increased by 15%.

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< p > < strong > 2.. Scientific screening effective audience < /strong > /p >

< p > database is the basis for carrying out the work of spectator organization. It is also a valuable asset of the exhibition. It is an effective basis for analyzing the composition, demand and change trend of the market.

Through the accumulation of more than 20 years, CISMA has established a huge audience database.

Whether at the exhibition site, all the audience data gathered through the registration information and business card of the exhibition site, or from the professional B2B website and < a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > website, related industry exhibitions, magazines, newspapers, local yellow pages and professional data companies and other fields, collected and screened the available data, the organizers have verified and arranged their background information. Through questionnaires, exhibitors registration, telephone interviews or online registration, we have learned about their duties, age, purchase tendency and so on.

At the same time, the audience's quality was analyzed scientifically and effective audiences were screened out.

According to the statistics of China Sewing Machinery Association, people with 2/3 in the audience database are CISMA's "iron powder".

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< p > < strong > 3.. Focus on investment promotion < /strong > < /p >

< p > CISMA "iron powder" can be said to be the most valuable resource of the exhibition.

The organizers try their best to provide various services for them to get familiar and fresh experiences from CISMA every time.

At the beginning of 2013, the organizers set up several full-time staff to carry out the investment work for key audiences, and regularly pmitted the latest information of the exhibition, such as exhibition theme, new product recommendation, exhibition activities, etc., so that they could understand the contents of the exhibition in a timely and accurate way, and make it more targeted when visiting.

At the same time, the organizers also opened the audience pre registration system. The audience can complete the pre registration process only by carrying out simple operations on the official website of CISMA. At that time, there is no need to queue up for registration to get the audience badge at the exhibition site, and you can also get exquisite pre registration gifts.

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< p > < strong > 4. docking exhibition platform < /strong > /p >

< p > as a carrier for enterprises to display product technology, expand marketing channels and disseminate brand strength, all kinds of exhibition sites gather a lot of potential customers in related industries with high density. Therefore, it is also an important means to invite visitors to exhibitions.

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In recent years, there are more and more exhibitions in the sewing machinery industry and downstream industries at home and abroad, especially the number of local exhibitions has increased a lot. The exhibition quality of every exhibition is uneven. We must first screen the P and pick up the manpower and material resources in the high-quality exhibition collection for on-site publicity.

Through the investigation and research of various professional and related exhibitions at home and abroad, the organizers chose the US international a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a and flexible materials, sewing equipment Processing Exhibition (Texprocess Americas2012), Osaka Japan International Garment Sewing Equipment Exhibition (JIAM2012), Germany Frankfurt international textile and flexible materials, sewing equipment Processing Exhibition (Texprocess Messefrankfurt2013) and other industrial and regional representative high quality exhibitions at home and abroad to set up booths, hanging posters, distributing materials, on-site consultation, focusing on Frankfurt promotion.

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< p > < strong > 5. erecting information network < /strong > /p >

< p > media publicity is also the main medium to attract target audience.

The audience will not attend the exhibition merely because of the invitation, but will come in the event that there is a real harvest.

Therefore, publicity should cover not only the various stages before, after and after the exhibition, but also the pertinence and attractiveness of the publicity.

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< p > the organizers chose more than 20 famous graphic and Internet media at home and abroad to conduct a comprehensive three-dimensional coverage of CISMA2013.

Among them, China Sewing machinery, Chinese and foreign sewing equipment, China's a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" newspaper, "clothing industry", "China clothing", "Sew Trade", "The Nippon Sewing Sewing", "Wei", "Wei", "Wei" and "China Sewing Machinery Association", "China International Sewing equipment exhibition network", "China Sewing equipment net", "China clothing network", "China clothing network", "China", "China", "brand", "brand", "brand".

Since November 2012, the organizers have interpreted the contents, themes, purposes, activities, products, and brands of the exhibition from various angles through the signing of the media, and have reported the new contents and trends of the exhibition in detail.

In addition, the organizers have launched the official micro-blog exhibition this year, sending real-time information to exhibitors and audiences quickly to achieve online interaction.

In addition, the organizers also adopted SMS and MMS this year, sending the latest trends of the exhibition to exhibitors and spectators for the first time.

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< p > < strong > 6. industry organization inviting business < /strong > < /p >

< p > with the diversification and intelligentization of sewing machine functions, the field of its services has been expanding. Besides the traditional clothing, bags, a target= "_blank" href= "//www.sjfzxm.com/" shoes "/a" hat and other industries, the demand for sewing machinery for down, a target= "_blank" href=, "leather", toys, automotive interior and so on is also increasing.

Therefore, it is also one of the most important means of investment for CISMA to strengthen its links with relevant trade associations and to attract investment through its member resources and appeal.

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For more than a year, the organizers have been expanding contacts and cooperation with local sewing machinery associations, chambers of Commerce and local clothing association at all levels, and pushing CISMA to a wider area. P

As the exclusive support unit of CISMA, the China Apparel Association has more than 1200 member units nationwide, including most of China's most excellent independent clothing brands, local industry organizations and important industrial clusters, all of which are CISMA's important investment target customers.

In addition, CISMA has been supported and helped by China feather industry association, China Leather Industry Association and other trade associations.

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< p > September, getting closer and closer to us.

It is hoped that with the efforts of the organizers, every exhibitor and audience who come to CISMA2013 can get better service, talk about more desirable customers and make more loyal friends! < /p >