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H&M Original Music Support And Fashion Keen Brand Image.

2013/7/7 17:22:00 29

H&MH&M BrandBrand

< p > recently, a series of stars such as Lady Gaga, Michael Jackson, Justin Bieber and other joint development peripheral products such as rolling stone band, Queen band and gun band have been launched online.

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< p > all products are designed around the classic images of musicians or bands, and they are recommended to Chinese music fans and fashion lovers from international music superstars.

For example, the most classic black and white presentation of Lady Gaga shows her idea of "Born This Way" popular queen; and at the time of The Rolling Stones 50th anniversary, all guests and universal records have chosen many posters from the classic tour in 70s to recreate the "big tongue" of many years of rock and roll, creating the theme of the last glory of the Michael Jackson stage, recording the classic moments of the king of pop music; promoting posters, reappearing and reappearing in the many American universities performing tours; the 40th anniversary special graphics of the queen band and the turquoise special signs of their classic songs.

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< p > record companies or musicians have more vivid closeness and interaction with their fans through the popularity of fast fashion, a target=, _blank, href=, //www.sjfzxm.com/ and clothing /a.

And many clothes, such as a target= "_blank" href= "//www.sjfzxm.com/", designer "/a", have drawn inspiration from musicians. At the moment of the traditional record economy recession, these clothing companies are fully supporting musicians and music culture, and earn a lot of popularity from the huge music users.

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< p > for example, the website of H&M official website has set up "HMLOVESMUSIC.CN music station" to take MV blockbusters in the form of a series of music festivals. It can be visually rendered with personalized rock and roll inspired single costumes. Meanwhile, a series of music can be listened to on mobile phones, showing H&M's support for original music and fashionable and keen brand image.

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P, which has always won the cross border design on UT, has launched a series of cooperation with Fender, a world-renowned musical instrument manufacturer this year, to meet the needs of pop music lovers such as rock, country music, western music, jazz, R&B, punk and so on.

After the Japanese earthquake in 2011, UNIQLO invited ten celebrities such as Lady Gaga, Bei Sao, Nicole and Kidman to design limited edition t-shirts for sale in the world.

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< p > CONVERSE has become an indissoluble bond with legendary rock bands and musicians in the theme design of canvas < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >. From 2008's "love noise" tour, 2011's "noise" tour to 2012's "looking for new noise" activities, CONVERSE has been committed to inject music and trend elements into the brand.

Whether it is inviting rock stars to endorse, offering limited sales of classic band souvenir shoes, and supporting the world's independent music and rock shows, it has become a favorite of rock music fans worldwide.

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< p > in addition, JEANSWEST, as a representative enterprise of the traditional clothing industry, joined the potato network at the end of 2012, and took music as the main line, close to the young people's preferences, and assembled the world's six largest music list to create the authentic and authentic potato music list.

JEANSWEST launched its first attempt to focus on video sites instead of traditional media. The resources of 3000 stores nationwide, as well as its own resources such as a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" and surrounding content, are promoted.

In the first two years, Tonlion also launched the "music tide suit". < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > with headphones, just plug in the MP3 or mobile phone. The head of the hat rope is earphone, if not, it can also become an ordinary hat rope, and the clothes with interesting taste are very popular among young people.

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