Hangzhou Yintai City Set Up Tens Of Millions Of Sales A Single Day

Last Sunday, West Yintai city began trial operation. A cargo grade customer took half an hour before trial business, sneaking around the security guard's eyes and sneaking into the shopping mall. She rushed directly to the leopard cafeteria on the 6 floor, and became the first customer to receive the number at 9:30.

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< p > a shopping center is open. Do you need to "race against time"? The answer was given after the trial business started.

At present, the largest shopping center in Hangzhou has ushered in about 200000 passenger trips during the trial operation. Under the "free parking" benefits, 2200 underground parking spaces were stopped for half a day, many restaurants lined up long queues, fast fashion brands < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Uniqlo < /a > Gap stores were full of customers.

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< p > according to the statistics of shopping malls, a total of 205 businesses opened on the first day of trial operation, and the opening rate was above 95%. The turnover on that day was nearly 12 million yuan, and the main proportion was taken by Yintai department store, one of the main stores.

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< p > < strong > single day sales of tens of millions, attracting more than 30 thousand VIP to come < /strong > /p >

During the trial operation of P, many netizens exclaimed: "to visit Yintai City, pick up a comfortable a href=" //www.sjfzxm.com/news/index_c.asp "> shoes < /a > walk because it is too big.

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< p > the total volume of Yintai city in West City is 400 thousand square meters. In addition to the office and hotel style apartments, the pure commercial area reaches 290 thousand square meters. This area is almost 10 times as much as the Wuling store in Yintai department store. According to the staff, it will take at least 4 hours to visit the whole shopping city.

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On the day of trial operation, except for the long queues at the front of the popular restaurants, VIP processing center is also a long queue for P.

"We accepted the guest's free VIP card reservation two months before the opening of the business, and received more than 30 thousand cards application. There were many customers who opened the card just now."

Yintai city official said.

It is reported that at present Yintai City shopping for 500 yuan, can become VIP card users.

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< p > > three layers of pedestrian flow outside the three floors, plus the advantage of free parking, so that the results of the first day of Yintai City trial business are impressive.

According to the shopping center statistics, the business volume reached about 200000 passengers on the day of trial operation, and the turnover was close to 12 million yuan, of which Uniqlo sales amounted to 660 thousand yuan, GAP sales amounted to 450 thousand yuan, leopard restaurant sales reached 250 thousand yuan, and Cui Hua restaurant also had 120 thousand yuan.

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< p > and in this 12 million yuan sales, it provides strong impetus for Yintai department store, one of the main stores. Its relevant person in charge said that sales on that day were far ahead of expectations, including sales of jewellery, children's wear and women's wear.

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< p > < a > href= > //www.sjfzxm.com/news/index_p.asp > Yintai City < /a > hot business, closely related to the long silence of the west city commercial circle.

The core of Yintai city is Fung Tan Road and kudun road. It has a population of more than 1 million within 5 kilometers. It has never seen the entry of large commercial centers. In recent years, the ancient city of impression road and the impression city of Xixi have been opened up, all of which have created hot results.

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< p > strong > Hot restaurant queue, and then there will be "100 crab feast" < /strong > < /p >.

< p > "queuing at noon is the number of supper". This is the scene of the first day of the Yintai City trial business.

Among them, the Panthers, lane, stove fish and other restaurants lined up the largest number of queues to No. more than 400, many long queues of netizens were joking on micro-blog WeChat, such a scene only encountered when the Spring Festival bought train tickets.

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< p > such a hot scene, many restaurants were caught unprepared. The fish in the stove fish restaurant was once unable to supply. The 8 days, 9 days and 10 days of the leopard restaurant were all booked up.

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< p > during the trial operation, a group of restaurants in Yintai City collectively discounted the price, which was described as "Crazy" by netizens.

Among them, the new restaurant chain of the grandmother's family has been tested for 80 percent off days in the first two days of the business. The whole day is 70 percent off in 3 days, the 60 percent off in the famous restaurant hall, the 50 percent off in the Thailand restaurant, the 10 percent off in the cafeteria and the typhoon shelter in Hong Kong restaurant.

"In the next Mid Autumn Festival and national day double festival, there will be new promotions in shopping centers. For example, the cheetah banquet launched in mid September is worth looking forward to."

Mall people revealed.

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< p > it is reported that in the more than 200 brands of Yintai City, there are 69 restaurants, including 46 large restaurants such as green tea, 23 desserts and coffee desserts. Such a large proportion of catering accounts for a lot of appetites. Even if it's a day, it takes two and a half months to eat all the restaurants.

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< p > < strong > the arrival of the shopping mall era, can Hangzhou guests adapt to it? < /strong > /p >

< p > during the trial period, apart from the huge commercial area, many guests also felt the other unusual aspects of Yintai City, such as outdoor music fountain, changing roofs on the head, Terrace Gardens and so on. "We positioned it as a social shopping center, and will pay more attention to creating public space for emotional communication."

Yintai city official said.

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< p > it is reported that Yintai city has ten thousand square meters and Asia's largest canopy dome, and the dome has automatically installed skylights. Because of the ventilation system almost opened every day during the opening period, the guests did not smell the smell of the new decoration at the scene, but in the evening, the dome would cast light.

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< p > in addition, a wide terrace is set up along the street in the pedestrian street. Many display windows and commodity displays are placed here, providing an opportunity to interact with customers.

Yintai city also set up a more than 3000 square meter Roof garden for guests to rest.

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< p > of course, it takes some time for Hangzhou guests to adapt and familiarise themselves with such a large commercial property.

In the days of Yintai City trial operation, the parking problem was the biggest complaint by customers. On the same day, the 8000 traffic volume left some shopping centers with 2200 parking spaces.

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The shopping mall with a large area of P will greatly lengthen the customers' stay time. This will also slow down the flow of vehicles in the underground garage. "Shopping centers are already discussing solutions, such as extending business hours, increasing bus trips, etc., and will try to create a good shopping environment for customers."

Yintai city official said.

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