Italy Brand Max Mara Shanghai K11 Flagship Store Opens

< p > Italy fashion brand Max Mara held its new flagship store opening ceremony at K11 shopping center.

On the night of the event, celebrities and celebrities were gathered. The famous movie stars Sun Li and Gao Yuanyuan gave their best help, and Mr. Zheng Zhigang, executive director and general manager of New World Development Co, founder of K11, Mr. Zhong Shaojian, managing director of Warton International Group, Mr. Luca Uras, managing director of Asia Pacific and Middle East of Max Mara group, and Zhou Xiaoyan, executive director of Warton International Group, jointly opened ribbon for the opening of the new store.

The famous artists Xue Song and his wife, Li Sizhe, the famous model Song Shanshan and so on, have also witnessed the celebration of Max Mara.

At the same time, in order to celebrate the new flagship store of Max Mara, which is located in K11, a very artistic shopping center, Max Mara combines art and fashion perfectly, presenting the works of classic variations, and explaining the free interpretation of Max Mara classic 101801 coat from an artistic point of view.

Marina Dacci, the curator of the classic variations, joined hands with Xu Wenkai, Hu Yun and Chen Weisan, who jointly lit the curtain on the opening ceremony of the exhibition that day.

< /p >

< p > < strong > K11 flagship shop opening special plan Limited Edition < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > coat > /a > /strong > /p >

< p > < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > Max Mara > /a > the new flagship store is located in the Huaihai Middle Road shopping center of Huaihai Road, one of the earliest busiest commercial streets in Shanghai. The new store inherits a concise style, takes the earth color as the keynote, creates a comfortable and pleasant shopping environment, and reveals the romantic customs peculiar to Italy.

Shop appearance is broken through the limitations of the floor: facing the outer wall of the main street 20.05 meters high, consisting of thousands of small glass, daylight can be adopted enough sunlight; and at night, it can be combined into 9 different modes through the change of lights, adding a certain flavor to the busy road.

< /p >

At the same time, Max Mara launches a limited edition coat for the K11 flagship store, and each coat has its unique limited number to highlight its unique p value.

The camel's fur is made of camel's fur and its length is knee length. The overall design is simple in color and the collar is less than /p.

< p > Lapel uses a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp", "mink fur" /a "and" Star "(SWAKARA) lamb, with different fur, low-key and rich changes, more elegant and luxurious.

< /p >

< p > < strong > Classic variation crossover cooperation art exhibition opens grand /strong < /p >

< p > to celebrate the opening of the new flagship store of Max Mara at the Shanghai K11 shopping Art Center, Max Mara joined hands with three young Chinese Artists: Xu Wenkai, Hu Yun and Chen Wei, presenting the works of classic variations.

The work of the project is a free interpretation of the Max Mara classic coat, designed by the Anne Marie Beretta in 1981 and triggering the global craze, and the artwork was exhibited in the shop on September 10th, 30, September 10th.

< /p >

What is particularly interesting about the P project is that over time, under different cultures, 101801 has been diversified by the perspective and classical interpretation aroused by young artists and designers.

Starting from an item that can withstand the test of time, it will leave many traces. It is not only related to a single function, but rather a social and cultural value. It is a garment that can keep pace with the fashion and connect itself with the sex of different times.

"Fashion classics" exist in the past and also exist in the future. Its formation needs to undergo a long process, through technical tests, problem solving and design tests, to achieve perfection.

Obviously, for artists, this is an interesting place.

< /p >

< p > cross border cooperation, the choice of the three artists is based on their originality and the complementarity of their artistic ideas. They display different aesthetic perspectives and formal structures on the same objects.

Xu Wenkai interpreted the 101801 through the concept of light and shadow: in real life, light is light and shadow is shadow; in the new perspective of "blue" dimension, light can be described as a shadow, which is fused into a single concept.

Hu Yun studied the balance between the 101801 coat and its exquisite design, contrasting it with the river, as the river flows in one direction, without changing or redesigning.

Chen Wei's light box works contain an open imagination.

The soft and warm 101801 stand in the empty dance floor, the ground is frozen, and the ground is strewn with objects, like memories of "past stories".

< /p >

< p > < strong > Max Mara 2013 autumn winter new series < /strong > /p >

< p > Max Mara 2013 autumn and winter series to create a new Bauhaus style.

The Bauhaus style originated from Germany has set a benchmark for the innovation movement in the fields of art, architecture and industrial production. Max Mara has always been closely related to it.

This close relationship is not only a source of inspiration for this season, but also in industrial production and process tradition.

For example, the tweed coat and coat of architectural aesthetics, especially the exquisite stitching of the cortex and the stitch design that highlight the rounded shoulders.

< /p >

< p > < strong > brand history < /strong > < /p >

< p > the birth of Italy brand Max Mara began in 1951. The founder of Archille Maramotti launched the first fashion series started with a camel coat and a pink suit. The business of Max Mara has gone to the brilliant fashion Boulevard and has successfully established today's fashion kingdom with more than 60 years of creativity and ideals.

The fashionable modern women should have a mature and elegant image, which can not only conform to the trend of the trend, but also be suitable for all kinds of occasions in modern life.

Traditional tailoring, luxurious fabrics, innovative design, international taste, modern temperament and elegant status: These are the distinctive features of the Max Mara brand series.

< /p >