National Fabric Museum Pforms Platform Advantage Into New Market Value

< p > "learned how to apply inspiration to fabrics, and learned how to pform the context of the enterprise into the context of consumers and terminals"; "learning to get more effective ways and means to understand the source of cognitive trends according to the explanation of fashion trends, and to help clarify the design ideas"; "to improve the inspiration source, lifestyle and overall design plan of the design, and to understand and harvest the form of product promotion and tools".

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Less than p days ago, the 2015 spring and summer products symposium held in the 2013 annual tour of the national a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" fabric Museum and new products and new technology promotion and distribution activities were held in Hangzhou. The participants expressed a lot of harvest and were very satisfied with the timing and curriculum of the symposium, and hoped that such activities could be normalized.

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< p > it is reported that the Symposium on new products as the main exchange content has been held three times since 2012, including the 2014/2015 autumn and winter products Symposium.

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< p > < strong > innovation extension from product to business < /strong > < /p >

< p > enterprises, products and markets constitute the main body of the textile industry chain, and design and marketing are the elements associated with the above elements in the industrial chain.

Therefore, to solve the problem of upgrading the value of the industrial chain is to solve the market problem, that is, the market will force the development of the industry.

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< p > at present, China's < a href= "//www.sjfzxm.com/news/index_c.asp" > fabric enterprise < /a > is facing the embarrassment of "no grounding and confused direction", and the distance from terminal demands is free from "one to one difference".

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< p > "actively explore and realize" the realization of the value of new products and new technologies, so that enterprises can independently research and develop in a targeted way, so that the value chain of upstream and downstream industries can be formed, so that the product to business mode can be innovated and the branding operation system can be realized. "

Fu Guangwei, deputy director of China Textile Information Center, is very clear about the purpose of the birth of this platform.

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< p > the starting point of new product and new technology platform is the most difficult and important market problem. At the same time, it emphasizes "strong docking, strong cooperation, and building a high value-added market".

With the development of the market and the needs of enterprises, the 2012 national textile material Museum launched its first new material and technology promotion campaign.

More than 10 member enterprises such as Huntsman group, Wuxi natural textile company, Jiangsu Dasheng group and other national textile fabrics hall have carried more than 30 newly invited famous brands at home and abroad, including the latest a href= "//www.sjfzxm.com/news/" > fabric products < /a > HUGO BOSS, Japan broadcast, Zhuo Shang and so on. The a target= "_blank" href= "//www.sjfzxm.com/" > clothing "less than the distance" has achieved remarkable results.

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< p > to help enterprises grasp the latest product design direction for the first time, and to better formulate the product development and promotion plan for the enterprises according to the needs and changes of different markets at home and abroad, the spring and summer products symposium held in Hangzhou on August, 25~27, a href= "//www.sjfzxm.com/news/" > textile fabric hall < /a > 2013 annual inspection and new products and new technology promotion and distribution activities were held in Hong Kong.

The event was conducted by the national textile fabric Museum in collaboration with Italy MATTORI Fashion Research Institute and Yang Ben vision studio. The design direction and train of thought for 2015 spring and summer men's and women's wear fabrics, the visual merchandising plan and the ordering meeting were discussed in depth, and the latest fabric products in Europe were observed.

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< p > Italy MATTORI Fashion Research Institute CEO, Italy < a href= "//www.sjfzxm.com/news/" > textile industry < /a > fabric creative studio director, one of Milan fashion week art director ORIETTA PELIZZARI and Yang Ben visual studio director, Shenzhen fashion buyer JOHNNY respectively analyzed the latest season clothing fabric design direction, visual marketing and ordering Association, and was agreed by the representatives of the participating enterprises.

"Through the symposium, the comprehensive ability of the students in product design innovation, planning and implementation has been improved."

The head of a fabric enterprise will evaluate the symposium after the meeting.

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< p > < strong > pforming platform advantage into new market value < /strong > < /p >

< p > National Textile and fabric museum is an innovative service format that integrates fabric exhibition, display and sampling. Its birth has changed the traditional marketing mode of < a href= "//www.sjfzxm.com" > textile > /a ", breaking the traditional way of supply and demand of both sides of fabric.

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< p > the national textile and fabric museum is the largest and fastest growing fabric resource repository in China at present. Through the network layout, information construction, authoritative certification, specialized service and integrated marketing, it integrates the textile and garment cluster at home and abroad and the domestic excellent textile enterprises to provide an all-round textile fabric solution for the industry.

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< p > however, in the current global economic downturn, slow growth of domestic demand and the sluggish external demand market, how to make enterprises to solve all kinds of risks from the roots and find new path of development, and gain more room for survival? Under the new situation, < a href= "http:// www.sjfzxm.com" > the national textile fabric Museum "/a" has begun its own "pformation" -- creating a new era of textile fabric marketing mode.

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< p > Fu Guangwei once pointed out in the report on the contribution of the national textile fabric museum to the e-commerce of Chinese fabrics, the national textile and fabric museum is a public service platform established under the support of the China Textile Industry Federation, the China Textile Information Center and the governments at all levels. The primary task of this platform is to carry and pmit all kinds of information. Through product certification and effective promotion, the exchange and interaction between domestic excellent fabrics and downstream brands can be formed, and the supply and demand bridge between the textile fabric enterprises and the < a target= "_blank" href= "//www.sjfzxm.com /" > brand clothing "/a" will be established, so as to promote the efficient and sustainable development of the industry.

Obviously, Fu Guang Wei positioning the national fabric museum is first a product information public service platform.

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< p > however, in recent years, in order to cope with the severe market situation and help enterprises to stride over the difficult period of development, the national textile fabric Museum has been actively working with enterprises through the implementation of the "101001000" development plan: tailored, joint development, diversified means, joint promotion, interaction between upstream and downstream, joint marketing, perfect product development, product testing, market promotion and brand building.

The successful cases of big Rouga, Jiangnan Buyi, Semir, Zhuo Shang, Lu Tai, Mei Xinda and other enterprises are witnesses of the pformation of the national fabric Museum.

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< p > "the launch of the new product and new technology platform of the national textile fabrics Pavilion is to establish an efficient upstream and downstream docking mode, find new products and technologies with high added value, and achieve the goal of high added value and high profit."

With the opening of the new platform, Fu Guangwei once again reiterated the goal of the national textile fabric Museum in the new era, changing the platform advantage to create new market value for the new economic growth point of the enterprise.

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