Sports Economy Is Developing Rapidly.

< p > > 2014 a href= "//www.sjfzxm.com/news/index_p.asp" > Russia < /a > Sochi Winter Olympic Games are in full swing. This is not only a sports event, but also can stimulate related industries and stimulate economic development.

According to the Organizing Committee of the Sochi Winter Olympic Games, the marketing revenue of this winter Olympic Games amounted to 1 billion 300 million US dollars, which created the most important part of the Winter Olympic Games.

< /p >

< p > with people's enthusiasm for sports events, the huge economic function and value of sports itself are increasingly recognized by people.

The development of the sports industry has brought about an increasing proportion of economic growth in the gross national product, and the sports economy has attracted more and more attention.

< /p >

At the end of last year, Hengda won the Asian champion championship. By the beginning of this year, Li Na won the Australian Open Grand Slam and then to the Winter Olympic Games. People's enthusiasm for sports grew day by day, and the investment enthusiasm for sports industry was also exploded. P

< /p >

< p > February 9th, there was news that the Super League or China Ping An was successfully named for 150 million yuan.

In fact, more and more enterprises are entering the field of football, and real estate enterprises occupy most of them.

Previously, Wanda Group began naming the Super League in 2011, which costs 65 million yuan a year, and the naming fee of three years is as high as 195 million yuan.

< /p >

< p > a href= "//www.sjfzxm.com/news/index_c.asp" > Winter Olympic Games < /a > also ignited the enthusiasm of Chinese sports fans. What is more notable is that after successfully hosting the 2008 Beijing Olympic Games, China has proposed to bid for the 2022 Winter Olympic Games.

In addition, China has put forward the idea of "sorting out guidance, starting from dolls, improving the level of competitive sports in a down-to-earth manner, consistently carrying out mass sports, and constantly moving from a sports power to a sports power".

< /p >

< p > > the "2013-2017 year sports market outlook and investment strategic planning analysis report" released by the foresight Industry Research Institute shows that despite the rapid development of sports industry in China, sports development in China is still at an early stage compared with developed countries.

< /p >

Since the reform and opening up in 1980s, with the development of the economy, the sports industry has also developed rapidly, and is known as the "sunrise industry". P

Data show that in 2012, 3 million 756 thousand and 200 employees of sports and related industries in China increased by 313 billion 595 million yuan, an increase of 14.44% over the same period last year, accounting for 0.6% of GDP in that year, far below the level of 1%-3% in developed countries.

In 2012, the gross output value of sports industry in the United States was 435 billion dollars, accounting for 2.7% of GDP in that year.

< /p >

< p > at present, the sporting goods market is booming, sporting goods are various, and the market scale is expanding. The share of household sports expenditure in daily life is increasing.

Judging from the operation of sports industry in developed countries, sports means wealth.

Holding large sports competitions, especially international sports events, is a good opportunity to develop the economy of our country and our region.

< /p >

More importantly, the relationship between sports industry and capital market is becoming more and more strong. The sports industry raises more and more assets from the stock market, and sports stocks are more and more influential in many national capital markets. P

At present, after the listing of expensive birds, it fills the vacancy of A shares sports < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > plate.

Prior to this, Lining and Anta and other domestic sports apparel giants chose to be listed on the main board of Hongkong.

China's sports industry is moving towards capital market, and the sports economy is developing rapidly.

< /p >