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Interpretation Of Management Skills In Baby Shop

2014/4/5 10:25:00 89

Baby ShopShop ManagementMarketing Strategy

The ambition and career of P < < strong > 1, < a href= > //www.sjfzxm.com/news/index_c.asp > boss < /a > are directly proportional to < /strong > /p >


< p > there is an old saying in China: it is the king's land in the world.

< /p >


< p > 1, and increasing the membership on a large scale, I feel that the boss should let his sales range affect several streets, several districts and the whole urban area with the ambition of Wang Chen, and let the largest number of consumers become our members.

< /p >


< p > 2, expansion: everywhere in the world, open up as many storefronts as possible, occupy as many markets as possible, and constantly decorate new stores.

With the eye of strength, the stones of other hills can be used to attack jade.

Bosses need to develop themselves with the help of brands, which is in line with the principle of Princess Diana (Diana is a commoner and married Charles to become Princess).

< /p >


< p > 3, constantly learning and improving mindset. Lie in bed at night and close your eyes to think about the gains and losses of the day, and try to succeed in the future (simulating the future to do things like directing the director to succeed in doing what you want to do).

< /p >


< p > < strong > two, characteristics of children's products and several < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion means < /a > /strong > /p >


< p > 1, consumer groups: stare at the belly of a pregnant woman, think of someone else's baby! Sell the foetus' grandparents, grandparents, and sell the seven sisters' aunt.

Be a bit of an occupational disease and watch your customers all the time.

< /p >


< p > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > shop location < /a >: the first choice is near the maternal and child Baojian Railway Station and the obstetrics and Gynecology Hospital; secondly, the vicinity of large residential areas and large kindergartens; birds of a feather flock together; in these places, the fetus will become a baby, and the baby will become a child.

Apply Chairman Mao's words from consumers to consumers.

< /p >


< p > 3, marketing: starting from the fetus, training the pregnant women, explaining the product start - this is training marketing.

The role of training marketing is to let pregnant women, mothers, mothers and relatives buy me into a purchase.

Knowledge changes fate, and knowledge changes buying behavior.

< /p >


< p > 4, and the hospital talked about joint promotions: good children company once set supplies counters in a hospital in Qingdao; Shijiazhuang fourth hospital gave every baby born in the hospital a baby bed; Hebei Xingtai good boy agent for every mother in the city hospital produced a bunch of flowers.

Let's think about their sales volume. We can make joint promotions wherever there is consumer demand.

< /p >


< p > 5, with the famous birthday cake shop to make joint promotions, buy goods to send birthday cakes, buy birthday cakes, Send merchandise, etc., or with photography agencies, buy things to send the baby centenary or birthday art photos, etc.; no, no, only unexpected.

When Laden dies, he can advertise our brand. I don't believe you can search Baidu for "Laden's children's shoes"! "/p".


< p > my motto: pay attention to customers everywhere, focus (keep on thinking) and sell everywhere! < /p >


< p > strong > three, why choose brand < /strong > /p >


< p > 1, what is brand? < /p >


< p > has certain popularity, has certain reputation, has certain market share, and has certain consumer groups. In short, it is a familiar thing. It is something that some people know and some people do not know.

< /p >


< p > 2, the choice of brand benefits: reducing advertising input, manufacturers have made a lot of foreshadowing; can enhance the owner's business ability, learn from the manufacturers of their success; shorten the success time, manufacturers have been successful; do not say too much, brand is the pursuit of every manufacturer, business, consumers.

People are obsessed with brands, love and never give up.

< /p >


< p > 3, brand accession characteristics: higher access threshold, unified image, higher purchase discount, the more stringent the cooperation conditions of well-known brands are.

We choose to cooperate with the brand with the first choice of the brand with deep background and more blank market.

Mature brands are long held for others, just like beautiful women who usually marry early. Of course, there are divorces, but they are not necessarily able to round us.

< /p >

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