Financial Crisis, Anta's Three Line Of Strength Is On The Upswing.

Benefiting from the continuous operation of brands, the expansion and upgrading of channels, and the continuous enrichment of the product mix, the "three line force" has been the main force in the first half of the year. The performance of Anta, a famous sporting goods company, has increased significantly. Its turnover has increased by 50% over the same period last year, with an average profit of over 30%.

Since the second half of, Anta has seized the sports fever before and after the Olympic Games to speed up the operation of the brand.

At present, Anta has become the fifth largest sporting goods group in the world. It is accelerating the shortening of the gap with Nike, Adidas and other international brands.

It is understood that Anta sports products ranked first in the market share of similar products in the country for 7 consecutive years, and was successfully selected as the symbol brand of China's sports footwear industry in 2008.

The strong brand appeal has kept the price firm.

In the first three quarters, the average selling price of Anta footwear increased by 7.2% compared to the same period last year, and the average selling price of clothing products also increased by 5.5%.

The increase in the average price of products has become an important driving force for Anta's profit growth.

In the face of the test of external adverse factors, Anta continued to exert efforts to expand the upgrading of sales channels, and quickly occupied the two or three tier urban consumer market, and accelerated to the first tier cities.

It is understood that there are about 5600 branches in Anta, and 8 flagship stores in Beijing, Shanghai and Wuhan.

Diversified products also boosted Anta's sales.

In 2005, Anta founded the first enterprise sports science laboratory in China.

At present, the agency has contributed more than 41 national patents to Anta.

This year, in response to changes in the marketing environment, Anta has strengthened the product diversification strategy, including new technologies such as comfort adhesive, professional athlete foot database, three-dimensional cutting of ergonomics, etc., and has developed thousands of new products. This year, Anta's products and styles have exceeded ten thousand.

Yang Jing: editor in charge