Huidong Shoe Companies Are Forging Ahead Into The Field Of E-Commerce.

< p > "Huidong County, Huizhou, Guangdong", with the title of "Chinese female < a target=" _blank "href=" //www.sjfzxm.com/ "shoes < /a > production base, has now developed to the size of more than 6200 shoe-making enterprises, with more than 900 million pairs of shoes produced annually.

Reporters learned that, in order to expand marketing channels, local shoe companies are forging ahead into the field of e-commerce.

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< p > Huidong county was awarded the title of "Chinese women's shoes production base" by the China Light Industry Federation, China's < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > Association as early as 2006. Zhao Shifei, President of the Huidong Association of electronic commerce, said that 8 pairs of women's shoes in the world were made in China, and 8 pairs of 10 pairs of women's shoes made in China were produced in Huidong county.

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< p > reporters 25 from the Huidong County SME Bureau and Huidong e-commerce service center, the county is making use of e-commerce and third party e-commerce services to pform the traditional footwear industry, and actively connect with the Alibaba (Baba store), Dangdang network, Amoy shoe net and other large business platform. Recently, the Huidong footwear Industry Association has signed strategic cooperation projects with Yungang supply chain Yuntai, and strive to achieve the overall e-commerce paction volume of 20 billion yuan.

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< p > in the background of the external economic recession and the shrinking export orders, many shoe companies in Huidong have set up online stores, using e-commerce to expand domestic sales channels. According to an incomplete statistical data of Huidong SME Bureau, by the end of January this year, there were more than 5000 registered businesses in the Alibaba platform, including 85% of shoe business shops, and fifth of the 65 counties and cities in Guangdong, ranking 117 in the country.

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< p > Huidong electronic commerce service center responsible person said, even so, Huidong county's electric business enterprise scale is small, the layout is scattered, and the understanding of the application of electric business is still in the initial stage, become a factor restricting the development of the county's electric business, and urgently need to pform to the online trading mode.

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< p > it is reported that the Huidong County E-Commerce Association, founded in 2013 (2013 franchised stores), plans to build 100 traditional manufacturing enterprises into flagship business providers of Taobao and Tmall mall in 2014, to help shoe enterprises open flagship stores and franchised stores, carry out online direct selling, ordering goods online and negotiate contracts, and use information platform from all aspects of shoe material production, supply, women's shoes production and sales.

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< p > Huidong authorities are supporting footwear companies to speed up their own brands, and actively guide the listing of footwear enterprises. In order to consolidate the pillar position of the "women's shoes production base" in China, the local government has allocated 6000 mu of land in the area where shoes companies are concentrated. The total investment is 1 billion 800 million yuan to build a women's shoes industrial park.

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< p > it is reported that in 2013, 6293 shoe manufacturers in Huidong county made 920 million pairs of shoes and the total output value was 27 billion 800 million yuan. They had specialized in export markets, and their products were exported to more than 100 countries and regions such as Russia, Japan, the United States and the Middle East. Huidong < a href= "//www.sjfzxm.com/news/index_x.asp" > women's shoes < /a > keep pace with Zhejiang Wenzhou leather shoes and Fujian Quanzhou sports shoes.

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