Sports Brand Attaches Great Importance To The Molding Of Core Competitiveness

At the end of November 2008, the Lining Sports Science Research Center completed the ribbon cutting ceremony.

With the Anta biomechanics laboratory established in 2006, China's top two sports brands have established their own sports shoes biomechanics research and development laboratory.

The sports brand in China highlights the importance of core competitiveness in the construction of laboratories.

在国内，已经有一批运动企业建立了各自的生物力学研发实验室: 2005年李宁在国内第一个引进比利时RSscan(爱思康国际)的鞋研发用生物力学实验室测试系统,但当时李宁并没有成立自己的实验室; 2006年安踏与RSscan签约,正式成立中国第一个运动鞋的运动科学实验室,系统地引进了大型生物力学测试设备; 2007年鸿星尔克集团继安踏之后在福建也建立了运动鞋生物力学实验室,同年，国家皮革制鞋研究院与RSscan签约建立了鞋生物力学测试实验室; 2008年李宁在北京基地建立了自己的运动科学研究中心,并公开展示了生物力学实验室系统; 2008年国家鞋类检测中心(晋江)也与比利时RSscan和RS Lab签约,正在筹划建立国际水平的标准运动鞋生物力学实验室，为福建广泛的运动鞋企业服务,同时还签署了部分基础功能性产品的研发项目协议; 另外还有一些企业也在准备自

A biomechanical laboratory.

In the last century, after the establishment of biomechanics research laboratory by Nike and Adidas in 80s, the Chinese sports shoe enterprises also had an upsurge in establishing a sports science laboratory in recent years. Although the substantial impact of this change on the product's function level has not yet been clearly manifested, it means that Chinese enterprises have started an amazing breakthrough in R & D awareness. Many brands have realized that high-level professional products and real professional athletes service system are the foundation for developing and expanding enterprises, and are the core of creating a genuine sports brand.

Lining, President of RSscan (Ace International), said at the opening ceremony of the Lining laboratory: Chinese enterprises still have a long way to go after building the biomechanical laboratory. The hardware system that the laboratory started with, the following work is the establishment of the standard process of R & D, the accumulation of basic functional standard data and how to integrate it into the R & D, production and production system of the whole product.

Since 80s of last century, Jempi has witnessed the establishment, development and fluctuation of Adidas laboratory. After more than 20 years of work together, he has deeply realized the important role and hardship of biomechanical research and development. Any classical core technology has been accepted and recognized by many sports enthusiasts after several years of laboratory work and Practice.

But he is optimistic that Chinese enterprises will be able to make rapid progress in the next few days.

Because today's information tools and experience are different from the past, and China is an exceptionally flexible country, so long as the goal is clear, it is possible to improve in a short time.

But he also reminded Chinese enterprises that quick success and instant benefit is a common problem for Chinese shoe enterprises. In order to establish a product system with a long core competitiveness, long-term planning and step by step professional and practical research and development are insurmountable.

Yang Jing: editor in charge