Zhejiang Haining Usher In The Seventh China Leather Fashion Week

< p > in Haining, China, < a href= "//www.sjfzxm.com/" target= "_blank" > leather < /a > City 20th anniversary, the seventh China leather fashion week also solemnly opened yesterday.

The 19 enterprises will present a feast for fashion designers and new products for visitors and buyers from home and abroad.

< /p >

At the same time, at the same time, under the background of some enterprises' large inventory pressure, weak market purchasing power, and the impact of emerging economies such as the Internet on traditional business models, the opening of this leather fashion week has a more positive significance.

The vice chairman of the China Leather Association and chairman of the China Leather City of Haining, Ren FA, said: "at present, the difficulties of the real economy have also affected the consumer market. The fashion week is also a way for the leather industry to deal with difficulties. It is a need for the industry to boost confidence and a booster for the development of the industry."

< /p >

< p > < strong > leather children's clothing is expected to "break the topic" < /strong > < /p >.

< p > > strong > Fashion Week and then lift up the new tide < /strong > < /p >

< p > leather will expand into the field of children's wear. This is a highlight of this fashion week.

Haining has been wearing leather garments for many years, and has stable sales channels in many cities throughout the country. But this year, the company's brand launched in fashion week is pure children's clothing and fur.

The company responsible person said that apart from the "parent child" series retain a small number of adult leather, the whole line of production will focus on the development of children's clothing fur.

< /p >

< p > it is understood that Chinese fur and fur enterprises are very cautious about children's clothing in comparison with the European market of children's clothing and fur, such as Britain and Turkey.

The reason is mainly concerned that children are in a "long" period. When parents buy, they will be more entangled in size, and the product size is also hard to grasp.

< /p >

< p > Zhang Zhi, general manager of the company, said that through detailed market research and analysis, they found that fur clothing is not only a blank in Haining, but also a blank market in China's "a href=" //www.sjfzxm.com/ "target=" _blank "clothing" /a "market. The market potential is bigger, and at the same time, it can also form differentiated competition with other leather enterprises. It is worth a try.

< /p >

< p > China Leather Fashion Week has been held for seven years, and this fashion week has many new highlights besides the ice brand, the Olympic leather and other leather brands. For example, Omnitest represents the appearance of the luggage industry.

At the same time, "costumes China - China clothing annual brand tour" will also be held during the fashion week, exhibiting 12 brands, including famous birds, nine birds, and so on.

< /p >

< p > Wang Honghui, deputy general manager of China Leather City, Haining, said that since last year, the auction price of mink skin in Copenhagen, Denmark has decreased by 50% to 60%, and the price of leather raw materials has also declined at home and abroad, which will benefit the price return of Chinese leather, fur clothing and related products.

"At the same time, as the overcapacity is rising, and consumers are becoming more mature, enterprises are hard to win by simple price war. The focus of brand competition will further turn to creativity, design, personality and cost-effective."

He said.

< /p >

< p > < strong > insist on expanding the market < /strong > /p >

< p > < strong > leather city is expected to go abroad. < /strong > /p >

At P press conference, which opened at the fashion week, reporters also learned that Haining China Leather City will continue to adhere to the strategy of internal upgrading and external expansion, and consider building the market abroad.

< /p >

< p > it is understood that the Haining leather city of China has gone through 20 years of development since it was opened and opened in 1994.

At present, the headquarters of leather city is expanding. At present, there is a China Leather City in Haining, two stage leather, < a href= "//www.sjfzxm.com/" target= "_blank" > shoes "/a" industrial square and fur square, the three phase of the brand fashion center, four fur square and five women's wear hall, and the flagship store square. The headquarters market and supporting facilities reach a total area of 1 million square meters, with more than 3500 households operating, 100 thousand passenger trips at peak days, 15 billion yuan per year.

< /p >

< p > at the same time, leather city is also in the national chain layout. At present, the total construction area of the chain market is 1 million 100 thousand square meters, with the Liaoning lighthouse Tong Er Bao Haining Leather City, Jiangsu Shuyang Haining Leather City, Henan Xinxiang Haining Leather City, Sichuan Chengdu Chengdu leather City, the Chengdu Leather City, the city of leather and so on.

< /p >

< p > "under the current economic situation, the general direction of the development of China Leather City in Haining will not change, but we will make appropriate adjustments, for example, we will slow down the pace of development."

Ren said that at present, leather city is also considering building a market in foreign countries. The leather and fur industry in Turkey is very developed, but there is no specialized market.

< /p >