Analysis Of Jordan Shoes Upgrading From Sports Brand To Cultural Symbol

< p > although "flying man" has retired from basketball court for more than ten years, Michael Michael (Michael Jordan) is showing his unsophisticated sword to the world. He not only earns more money than before, but also makes more than the popular athletes nowadays.

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< p > he made 90 million dollars last year.

This figure surpasses Jordan's record of 80 million dollars in the peak season of 1997 to 1998, and defeating almost all the active and retired athletes' ability to absorb gold in 2013, except for Floyd Mayweat her, the "beautiful boy" of the boxers.

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< p > and 83% of the $90 million comes from the JORDAN brand named after Jordan. This is the high-end brand of Nike's "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "class", "a target=" _blank "_blank", "clothing" / "jewelry" and accessories.

Data website SportsOneSource estimates that last year, the "money maker" got at least 75 million dollars from Nike.

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< p > among them, JORDAN brand AIR JORDAN (short for AJ) series of sneakers "profit cows".

Since its launch in 1985, there have been 29 generations of shoes, and the fans of basketball shoes generally agree that every generation of AJ integrates the most advanced technology in the world, < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Design > /a > concept and fashion.

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< p > JORDAN is the birthplace of the JORDAN brand.

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< p > SportsOneSource shows that every pair of basketball shoes sold in 2013 is Jordan brand. In the huge Nike Empire revenue of 26 billion dollars last year, the Jordan brand contributed 2 billion dollars, and helped Nike occupy the 92% share of the American basketball shoe market.

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< p > you should know that most of the athletes with well-developed limbs lack advanced financial management.

In 2009, Sports Illustrated (SportsIllustrated) reported that it is quite common for retired athletes to be in a mess and even a lot of people are in debt crisis.

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< p > basketball player is a good player in business. He especially knows how to manage his aura on his head.

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< p > the image of trapeze on the court, NBA champion, best player, scoring king and so on.

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< p > in the "Q Score" rating of brands, celebrities and TV dramas, Jordan, who is 51 years old, is still among the best. His 25 million Facebook fans show that he is still popular.

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In 2013, Jordan was elected the most popular athlete in the ESPN sports poll. According to the music magazine of ESPN magazine, last year, Michael Jordan's name appeared in 50 new lyrics, more than 18 of the second NBA stars Kobe Bryant, and 15 of third Lebron Lebron P.

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< p > on YouTube, Jordan's video of the 1988 slam dunk competition is one of the ten major dunk shots of the website.

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< p > "when we talked with young athletes, we found that they knew Jordan's way and knew he was the greatest player in history.

Social media continues to keep Michael Jordan at a young age.

Blaine O Brian, vice president of Jordan brand market, said that his perfect image in that instant was forever frozen in Brian.

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Beck, the creative director of Baker Street Advertising (Bod Dorfman), once said that if there is no such scandal as tiger Woods, then there is only one thing that can take away the glory of Jordan -- < /p > P Baker.

< p > "that is time."

When the crowd becomes a kid who has never really seen him play, he will become an irrelevant person.

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< p > however, Jordan even had to fight against time. He deeply participated in the design of every generation of AJ sneakers.

"Unlike most of the other athletes, he really likes to sit down and take part in the product design process and branded his product."

Tinker Hatfield, Nike creative vice president, said Jordan even talked late at night to discuss the details of the design. Hatfield,

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"P." this is not called control, but a sense of responsibility and pride in what he is involved in, and that's why he has made great achievements in the field of basketball.

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< p > 1980s, when the AJ series was launched, it adapted to the pursuit of the American boot culture.

And the sneaker culture has entered the mainstream media in China. It is from Michael Jordan who visited China in 2004 and his sports shoes.

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Less than P, from then on, buying hundreds of pairs of sports shoes is not a peculiar quirk, but a culture.

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< p > now the sneakers are more fashionable and fashionable. Because of the TV program "where daddy goes," Jimmy Lin and his son, dressed in the JORDAN brand father and son sports shoes, have attracted a great deal of people following suit.

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Edison Chan, known as "the godfather of the tide", will wear up a AJ sneaker once more than P.

JORDAN sports shoes and fashion stars complement each other, speeding up the spread of the culture of sneakers.

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< p > stepping on the upward trend, accompanied by every step of Jordan's shoes, is both innovation and financial resources.

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