The Market Is Becoming Saturated, And The Competition For Outdoor Products In Germany Is Increasing.

< p > > a href= "http://? Www.sjfzxm.com/news/index_p.asp" > Germany < /a > recently reported that for a long time, the outdoor sports market in Germany has been increasing significantly for many years. Especially sportswear has been the best seller. Under this development, almost every German has at least one jacket for outdoor wear, waterproof and breathable, and gradually becomes saturated in the market. It is no wonder that the outdoor clothing sold in Germany is less and less.

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< p > in the first half of this year, Germany's "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > sports goods < /a > franchised chain dealer Sport 2000 even reported the bad news of revenue falling by 9%. For manufacturing industry, this kind of day is not very good. After all, outdoor outfits are always expensive, with less than 100 pieces per person, and hundreds of euros are needed to buy them.

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< p > > according to Andreas Rudolf, general manager of Sport 2000, the market saturation and the fact that too many suppliers are forming too many small quantities of monks and more monks make the competition more intense. Besides the familiar outdoor clothing manufacturers such as Jack Wolfskin, SchOeffel or Salewa, even the general garment manufacturers, such as H&M, have joined the pie.

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< p > so, in the past, manufacturers can earn 4 euros per 10 euros from outdoor coats and become a natural smoke. However, EOG, a European Union outdoor sports manufacturer (European Outdoor-Group), reported a news of 3% (3% euros) in revenue last year. The main products of the market are no longer outdoor outfits, but functional sports shoes. Obviously, the market demand of these products is still high, but its market leaders are not German businesses. They also produce backpackers and Swiss manufacturers who use a href= "http:// www.sjfzxm.com/news/ index_f.asp" > trousers less than /a "Mammut" on foot.

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< p > since July 10th, the exhibition of Fauji Shah Finn at Burton lakeside in Germany has seen 900 manufacturers from all over the world showing their latest outdoor sports products. The exhibition atmosphere is much better than the rainy weather outside the exhibition. However, exhibitors still know that the future market prospect is not as great as before.

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< p > according to Klaus Jost, general manager of Intersport, another sporting goods monopoly chain, "the market has reached its peak, and the future is hard to innovate."

Michael Rupp, general manager of Jack Wolfskin, points out that there will be a handful of global players among many manufacturers in the future. The market will continue to expand, but the competition will become more intense, and the weak will be struck out by three strikes. At present, the world-famous US brands only have two Collumbia and The North Face, and only one Jack Wolfskin family in Europe is very scarce.

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European people spend up to ten billion euros a year on outdoor sports, and Germany accounts for about 2 billion 500 million euros. There are no more countries in the world. The cost of outdoor sports is higher than that of Germany, so we can see the extent to which p love outdoor sports.

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