Domestic Luxury Electric Providers Need To Find A Way Out

< p > according to some previously disclosed financing information, the reporter roughly counted, from 2009 to the first half of 2011, the total investment of the investment organization in this industry is far more than 100 million US dollars.

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"P >" the domestic luxury web sites are mostly purchased from overseas or from distributors, generation factories, Oteri J and other channels, the instability of the source of goods, the mistrust caused by counterfeit goods and other problems in the past two years, a large number of enterprises have fallen. "

A person familiar with luxury electric business told the "First Financial Daily" reporter, "now can survive or pform, or dig some unique supply channels, but there is still very little authorization to get the brand."

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< p > the former is represented by vip.com, which has been successfully listed in the United States. At the beginning of its establishment, it was the banner of luxury electric business, but after half a year, it changed its mode and became a special website that specializes in fashion and famous products. However, in the industry, the companies such as glamour, poly and so on are now taking a similar path.

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< p > these enterprises generally solve the problem of goods supply by means of brands, agents, brand branches and other channels, and at the same time, because of the reduction of the positioning of commodities, the volume of the target consumers is expanded.

Vip.com's success is seen as a template for luxury business pformation.

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< p > while the latter is a typical example of Roger, a struggling minority.

"From the very beginning, we did not want to make the business into a sea search and purchase, just to win the licensing of big brands."

Roger said, but from Asia headquarters to overseas headquarters, Roger and several brands of communication found that foreign luxury brands do not do much intention of doing business.

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Without p's formal authorization, Roger said that they had to bypass the brand and solve the problem of goods supply by way of third party agent purchase or cooperation with foreign distributors.

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< p > "the brand authorization that we can get now is very small, only one or two, and it is not a big brand. It is still necessary to rely on the third party to go through the supply channel of the brand."

Roger said frankly.

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"P", and because of this, Roger said that most of the products currently displayed online are over season goods.

"If we take it as a time node, the latest product we can get is the winter 2013."

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< p > Roger said that many people feel that "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > the price of a single pen is high, the profit from online sales will be very high, but it is not.

"Due to < a href=" http:// www.sjfzxm.com/news/index_c.asp "> supply restriction < /a >, our purchase cost is not superior to traditional channel."

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< p > after a period of operation, Roger found that most of the top consumers in Pyramid who wanted to aim at them did not become consumers of their websites.

"Because we did not take into account the possible mismatch between the two, we hoarded a lot of goods, and the poor shipment directly affected the operation capital."

Roger said.

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< p > the most important thing he considers now is to lower the < a href= "http:// www.sjfzxm.com/news/index_c.asp" as compared with other peers, and to continue to insist on pformation.

For the former, Roger is worried that he has almost lost his share as a latecomer, and the premise for the latter to persist is to find ways to digest the inventory in hand.

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< p > "luxury goods + electricity supplier" is a suitable match? Maybe even the brand owners themselves should have a negative attitude.

Burberry, who opened its first flagship store on Tmall in April, was hit by an accident in Waterloo. Not only did it sell dismal products, but also 1/4 of its orders were returned in half a month.

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< p > in fact, Gilt, once regarded as the originator of the luxury electric business in China, has changed its course from selling the luxury goods back to selling the latest works, samples and unsold products of the famous designers in the fashion circle.

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< p > the director of network marketing center of China Electronic Commerce Association thinks that the future electricity supplier should first change its mode, namely online marketing and offline pactions.

Luxury online platform must have its own characteristics, the so-called premise is from the category.

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< p > I don't know how long Roger can stay in China.

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