The New Image Of Gifted Men'S Clothing Brand Seeks A New Round Of Focus

Against the backdrop of the global economic downturn, enterprises with independent brands and independent innovation still showed the strongest resilience in 2008 and went against the market, and the new year continued to develop well.

At the beginning of 2009, the gifted male menswear put forward the strategic guideline of "new image, new thinking and new development", striving to create products with Chinese original characteristics to satisfy the elites of all walks of life and pursue the value of clothing culture.

The trend is changing. The industry believes that the move of the gifted scholar fully reflects the positive trend of the development of the national brand and brand promotion.

Clear positioning, featured products, meticulous service and capable talents - this is the new height of 2009 talents.

The target consumer group of talented people has been locked in the elite groups of society from all walks of life who have made or are making great efforts to achieve their career achievements. They are successful in their careers, stable in income and restrained and calm.

Combined with the new positioning, gifted scholars focus on the clothing culture of these target consumer groups, and strive to absorb the love of consumers with a unique product culture.

In terms of product representation, apart from preserving the classic plum blossom series, 2009, talented people are more detailed in product classification, business and leisure as the main line of development, business products mainly reflect the classic culture, leisure products focus on the pursuit of romantic culture, and the realization of each talent product has its unique culture, so that consumers can experience the unique cultural connotation and attitude of the talented person brand.

Change is not only on the product level, but also on the communication level with consumers.

In the future, gifted students will shift their focus and concentrate on the terminal, strengthen the image building of terminal, merchandising, shopping guide service and after-sale service, so that consumers can buy happiness and buy reassurance.

In the face of the new economic situation, the gifted man's vision is to seek a new round of growth of enterprises with the brand new image. With the solid foundation of industrialization, strong financial strength, strong team and brand advantages, we should take the crisis as an opportunity to turn challenges into opportunities and promote the brand's great development and achieve the 2009 new heights.

More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan