"12 Micron" Bargaining Space Of Xinjiang Snow Antelope

In textile raw material Among them, cashmere can be called a precious product. At present, the output of cashmere only accounts for 0.2% of the total output of animal fiber in the world, and its excellent quality and characteristics are more important. The price is determined by Gram in the transaction, so it is vividly called "soft gold". China accounts for 60% to 70% of the world's cashmere production.

In recent years, the overall quality of cashmere market has declined sharply and the quality is uneven, so the raw materials of cashmere lack the right of pricing. In fact, the "symptom" of low quality of cashmere industry also reflects the disadvantages of the whole Chinese cashmere industry: it is trapped in the low-end quagmire and stagnates in the low-price competition. The market is looking forward to the return of high-quality cashmere, and enterprises also need to regain business opportunities in business transformation and product upgrading. The rapid rise of "Xinjiang snow antelope" in recent years is such a typical case of "bargaining by quality".

In order to maximize the precious natural characteristics of cashmere, Duan Hetang, the founder of Xinjiang snow antelope, led the Xinjiang snow antelope to cooperate with Xinjiang Academy of animal husbandry Sciences, Inner Mongolia Agricultural University and other institutions. Through national seed selection and breeding, the first high-quality cashmere goat breeding base was built in Changji, Xinjiang in July 2012. In addition, in order to change the traditional production mode of cashmere, the company established a cooperative with local herdsmen to encourage herdsmen to breed orthodox sheep breeds, and signed contracts with them to acquire cashmere raw materials of the highest quality.

Market of cashmere raw materials Price It is directly related to the fineness of cashmere. The price and value of cashmere vary greatly with each micrometer difference in fineness. At present, the price of a kilogram of raw materials with a fineness of 14 microns is about 500 US dollars, and the price of 13 microns is more than 1000 US dollars. Most cashmere fineness in the market is 15-17 μ M. among them, cashmere products with fineness of 15 μ m have belonged to professional top brands, while the cashmere fineness of Xinjiang snow antelope can reach about 12.5 μ M. 12.5 microns means that its fineness is comparable to that of wild Tibetan antelope cashmere, while the length of other qualities such as cashmere is more than 34 mm, and the length of Tibetan antelope is usually about 26 mm. Moreover, snow antelope fine cashmere goats can realize "white in white" and can be dyed in any way. Snow antelope fine cashmere goat's super high quality and scarce supply also make its price more than 4000 US dollars per kilogram. With this advantage, which is far ahead of other cashmere suppliers, snowbuck cashmere can directly advance to the top of the price pyramid.

In any industry, raw materials at the source of the production chain are the basis of product value formation. Yang Qingshan, a famous brand expert, believes that the high-end fashion industry has always abided by the principle of "raw materials first", and has extremely strict requirements on the quality of raw materials, which is the case in the global luxury brands. Cashmere is a kind of expensive consumer goods, but there is still a lack of effective recognition and attention to cashmere raw materials in the Chinese market, resulting in the formation of high-end cashmere brands. Because of this, creating and cultivating the demand of high-end cashmere, realizing the high added value of cashmere products, and strengthening consumers' cognition of high-end cashmere, have become the only way to realize value upgrading. From this point of view, Xinjiang snow antelope demonstration and reference significance is very obvious.

According to our understanding, the "2014 international" Cashmere At the "Industrial Development Summit", Xinjiang Xueling will show its top quality cashmere products with fineness between 12 and 14 microns, and invite experts in animal husbandry, luxury brands and well-known entrepreneurs to conduct on-site evaluation.