Management Skills: How To Deal With Clothing Inventory

First, the "sub brand" sales method goes to the wholesale market.

In order to ensure inventory consumption, garment enterprises can pform circulation channels and take wholesale market sales.

On the one hand, we should go through the sales channels of large and medium-sized shopping malls and exclusive stores, and on the other hand, we will go to the wholesale market.

The industry called the move a "sub brand" sales method. Instead of the original brand, it sold out of the wholesale market at a lower price for the relatively unsalable style.

This will not only affect the overall image and price system of the brand, but also make the inventory burden faster.

Two, moderate sale

It is unrealistic for any clothing store to achieve zero inventory. Therefore, we can master the rhythm and do some proper sales activities at the right time, such as group buying, VIP sale, issuing coupons, rush buying in time, holiday promotion and so on.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

Some major shopping malls in large and medium-sized cities usually set up special stores to sell some brands for sale, so as to attract customers' popularity.

After all, the wallet of Chinese people is not so drums, so the market of special brand products is quite large.

There is no doubt that advertising can certainly bring some benefits to dealers, and dealers can often get support from manufacturers when they advertise, and in fact, multimedia advertisements can be filled with goods in the course of operation.

Many advertising companies often buy some media sessions in order to get price advantage, and then change hands.

However, when there are times when there is no time to turn around, the advertising company often agrees that the company will use the product to fill the advertising cost in order to recover the cost, while the advertising company can obtain the product as a public relations gift or a company's welfare product to the employees.

Not only are advertising agencies, but some media are also willing to exchange some surplus advertising sessions for practical products.

A dealer used 800 sets of thermal underwear to fill a 80 thousand yuan radio advertising fee.

(the market value of the thermal underwear is over 180 yuan / set, but the dealer's purchase price is only 60 yuan / set). When the station opened the customer Association at the end of the year, it gave the warm clothing as a gift to the participants.

The dealer not only used the stock to earn the advertising benefit, but also applied the invoice of 80 thousand yuan to the head office for 50% of the expense reimbursement.

The dealer did not spend a lot of money, but he received 80 thousand of the advertising return and cleaned up his stock in time.

Participating in related exhibitions is a good way to promote product backlog.

Making clothing "inventory" is very profitable. It is a potential investment direction. "Inventory join" is well done. Sometimes profits are higher than regular stores.

But "stock in alliance" is only limited to famous and highly priced brands.

As for the 10 yuan purchase, the original price of 100 yuan is marked as 200 yuan, and the number of people who sell 50 percent off yuan is 100 yuan.

Despite the fact that the price has been discounted, such a trick has long been known to the public, but as long as there is a market, it can not stop the enthusiasm of buyers and sellers.

When the existing sales channels are not enough and can not digest inventory, we can consider whether there are other forms of sales channels for target consumer groups.

A dealer in Nanjing has a stock of more than ten thousand famous brands of sportswear.

The dealer found a way.

College students are obviously the main consumers of sportswear, and college students generally wear famous brands, but many students can not afford brand name sportswear because of economic problems.

Through the sports windows of these schools, the dealer sells sportswear to school students at a price lower than 30% of the retail price of the market.

Some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run sales for each of his dormitories. He also gave some small money to sponsor some activities such as badminton and basketball competitions, and further established relations with schools.

After three months, more than 7000 sets of sportswear were handled through more than 10 universities.

The dealer is happy.