Foreign Counterparts' Suggestions On How To Manage Outdoor Stores In 2015

It is said that the days of outdoor stores are getting worse and worse, but even in the most difficult circumstances, there are outstanding representatives. There are also shopkeepers who have done business in a lively way. What should they do in the outdoors business in the beginning of 2015?

"This year we will introduce some great experience activities to the store. Personally, I like this idea and experience the outdoor feeling indoors, so that we can encourage our customers to go outside and travel to explore. For this reason, we will combine many elements together, cool music, art exhibition, outdoor movie appreciation and so on.

I have to say so much first. "

Chuck Millsaps, OWNER, Great Outdoor outdoor shop owner

"We learned a lot from the consumers. Although we have said that hard products are the magic weapon to attract employees and consumers, there is still one thing that can not be ignored -- enhancing their interaction with the outdoors. For a year ago, we held the theme of" Get Hiking "on foot. The response was very enthusiastic. Over 1500 people participated in our weekend activities. Many participants said they liked similar activities and were interested in continuing to participate. So we would like to hold a" Get Backpacking ".

Mike Massey, Massey outdoor shop owner

"The biggest thing for us is that we will show more equipment outdoors. Now we have barbecues, bicycles and so on. Next, we will hold some on-site demonstrations, and make a comprehensive outdoor travel plan to share with consumers, so as to attract more people and deepen our relationship with consumers.

"This year we need to improve two things: one is to make our shops look cleaner, the shopping environment is more comfortable and more tasteful, and more importantly, we will increase the development of mobile terminals. At the moment, we have upgraded our sales system to use iPads and desktops simultaneously.

In this way, when our customers are shopping in our physical stores, our salesmen can easily show them more data, styles and choices.

In addition, we will continue to recommend new brand new products to you constantly, so that consumers can often feel our changes. "

Lisa Hollienbeck, ALPINE outdoor store owner

"Over the past few years, we have held many, many activities, up to 275.

This year, we decided to reduce the number of venues and do bigger and more precise activities, but that does not mean that we will cut the market budget. Instead, our marketing team will expand and increase one or two new members.

Jennifer, chief executive officer of BACKWOODS equipment company

"In the new year, we plan to integrate more technology elements into our shops. IPads and other digital products will be more widely used. We will try to

And some activities using remote checkout technology.