Luxury Brand Determination Leads To Sustainable Development

In 2013, more than one thousand garment workers died in the collapse of the Rana Plaza garment factory building in Bangladesh.

Not long ago, the The Copenhagen Fashion Summit was held on the 1st anniversary day of the Rana square accident in Copenhagen.

How to improve the development environment of garment manufacturing workers has become the first concern of this conference.

Equally important is the participation and level of action of luxury brands in sustainable development.

The luxury industry has always been criticized for its ineffectiveness in sustainable development.

But as the attention of this issue continues to mount, some luxury brands are beginning to invest in this agenda, which has been dominated by popular product producers.

"Today's high-end design brands are fiercely competitive, and good ideas are not enough to become leaders. You must pay attention to ethical norms and values," says Dilys Williams. In 2008, he founded the Centre for Sustainable Fashion (Centre Fashion), which belongs to the London Fashion Institute (London College of Fashion).

"Five years ago, sustainable development was seen as a supply chain problem, and now it is a design opportunity."

(Gucci, Stella McCartney and Bottega Veneta, 22 luxury brands group), the sustainable development officer Marie Claire Dave (Marie-Claire Daveu) was a consultant in Environmental Science and public affairs of the French government department.

Her appointment shows the determination of Kai Yun group for sustainable development.

Dave said that the 2012 action plan of Kai Yun group, which aims to reduce carbon emissions and introduce more sustainable development practices before 2016, is supported by different brands, though the degree of support varies.

For example,

Always adhere to ethics, do not use animal skins or fur; Gucci has always been the spokesman of leather, but we have introduced metal free tanning agents, which are small in pollution and can reduce 30% of water pollution and 20% of energy consumption.

(this new leather technology has been put into use, for example, the new type of leather technology).

1530 pounds.

This innovation needs scientists to complete. Last year, Kai Yun group opened a new material innovation laboratory in Novara, northern Italy, to develop new technologies.

Like Dilys William, Dave believes that "sustainable development can bring competitive advantage."

"Luxury brands are built on the concept of quality, tradition and handwork, which coincides with the concept of sustainable development.

Luxury brands have always been a respondent, but now they need to switch roles and become leaders of innovation to solve a series of problems such as sustainable supply chain, which is a field that luxury brands can not afford, and it often makes mistakes.

Dave said.