New Balance Returns To Soccer World To Challenge Adidas And Nike Leadership

To challenge the world's two largest Nike Inc.

The leading position of group and Adidas AG Adidas group, New Balance Athletic Shoe Inc., the US sporting goods manufacturer, decided to launch the New Balance Football Football Club series. From the second half of the year, the football match related clothing, footwear, gloves, footballs and other equipment began to return to the football world after 90s.

New Balance Athletic Shoe Inc. also announced strong sponsorship.

Liverpool F.C. Liverpool and signed Manchester City Manchester City captain Vincent Kompany Vincent Kompani, Samir Nasri Samir Nasri, Arsenal Arsenal Aaron Ramsey Aaron Ramsey, as well as Adnan Anuzai, Manchester United's Adnan Anuzai and Adnan Anuzai, and so on.

Liverpool F.C. Liverpool's jersey sponsor was Warrior Sports Inc. warrior sports, which was acquired by New Balance Athletic Shoe Inc. in 2004, and began to enter the football industry in the beginning of the season. At the cost of 25 million pounds per year, it won the sponsorship contract of Liverpool, and the sponsorship fee of 150 million pounds in 6 years was the most in the history of the ball game. It also surpassed the sponsorship of Nike 23 million.

The Stoke City F.C. Storck city of the Premier League, the FC Porto Oporto of Portugal and the Sevilla FC Seville of La Liga and other sports clubs sponsored by Warrior Sports Inc. warriors and the players who have just moved to Shanghai Greenland Shenhua, such as Australia's national education Tim Tim Tim Cahill and so on, will be pferred to the support of the Hong Kong and Macao.

In the coming months, brands will also sign contracts with a number of national teams.

And Warrior Sports Inc. warrior sports will then focus on lacrosse and ice hockey.

New Balance Athletic Shoe Inc. CEO Robert DeMartini said that in order to achieve the goal of becoming the three largest sports brand in the world, the group must take part in the world's first sport of football.

At present, in the global soccer market of 6 billion dollars, Nike Nike and Adidas Adidas two share 70% of the total. It belongs to the French luxury group Kering, Puma Puma of Puma group.

Robert DeMartini pointed out that the group hopes to seize 10% of the shares, which means that the sale of the sword is 600 million dollars annually, and the market estimates that the group's annual revenue is close to 3 billion US dollars.

Entering soccer will also enhance the visibility of New Balance Athletic Shoe Inc. in the international market and increase overseas contributions.

Robert DeMartini forecast

85% of football products will be exported to the United States. Now, only about 50% of the group's sales come from overseas markets.

New Balance Athletic Shoe Inc. said that the price of newly listed football products will be equivalent to the highest level of the current market, that is, about 300 dollars, and it will only be sold in brand specialized stores within two to three years, and will not enter large retailers.