Yu Zuocheng, Vice President Of Tianjin Clothing Trade Association: How To Abandon The Decision Of Success Or Failure

Those who are familiar with Yu Cheng know that his mentality is far above his age, and that he has gone through much more than his peers.

For all kinds of crises,

It has been done without alarm.

The same is true for wealth and Yu, and they remain civilians in mentality and all the details of life.

He goes out early and returns late every day. It is almost the longest time for a company to work. If he changes his T-shirt to a company organized activity, the careless employees will not even recognize him in a queue.

After 14 years of development, Tianjin century made a brilliant achievement.

At present, Tianjin Century Group has been involved in real estate, high-end products agency sales, cultural and creative industries, communications and other fields of operation.

How to abandon the decision of success or failure

Sometimes the key to success is not how to "take" but how to "give up".

Giving up plays a more important role in determining the success or failure of future business.

The first impression of Yu is that he is not good at speaking, gentle and modest.

In the company, Yu Zhe Cheng chairman's simple and warm character is obvious to all.

As a matter of fact, Yu's success has been built from scratch. When the company was founded, there was a shortage of funds. It was because of his extensive contacts in the import and export trade that he succeeded in acting: "French angel", "Australia, jarvella".

The "French Louis flying step" casual shoes and "British music" casual shoes have achieved good sales results.

Speaking of this, Yu Zhe told reporters excitedly that in September 2004, we obtained the sole distributor right of the world's top casual shoes brand "British music" in Tianjin District, and set up a special shop in friendship stores, friendship capital and friendship new city, isdan, gold Yuanbao, new world department store and many other high-end stores.

Over the past 4 years, its sales performance has steadily increased, with more than 60 employees. They create benefits for the company in their posts.

At the same time, "French Louis flying" casual shoes and "American hush" fashion leather products also successfully landed in the Tianjin market, the sales situation is very strong.

In March 2006, we won the honorary title of "gold medals agent" in the northern China in the first China gold medal franchisee selection.

Honesty is the brand of Yu.

"To do business is to pay attention to a word, otherwise, if it is bigger, it will eventually return to the origin."

The value of Tianjin Century Group is "benevolence and prosperity, wisdom world".

Yu Cheng Cheng said, as a diversified group company, the most important way of running is to have the spirit of "demanding" for any product quality.

As long as the company sells the project, even a little "no harm" problem must be scrapped.

"Because of this regulation, the company consumes a lot of money every year, but it has become the most important factor for the company to win."

Yu believes that honesty is responsible for the customer, responsible for the society, and most importantly, responsible for its own business.

The word "sincerity" has been "no remedy" in the Tianjin century group.

"Honesty is very important to an enterprise. Gratitude to society and society is the orientation of enterprises after good faith."

Yu Cheng believes that honesty is the primary requirement for enterprises to carry out. With the development of the company, good deeds have become necessary.

Harmony is the foundation of harmony.

The goodness of an enterprise is not only for its customers, but also for its employees.

The principles that have been pursued.

"Now 80, 90, compared to wages, more concerned about the value of their own affirmation and self-development space."

In response to this demand, the company provides many learning opportunities for employees, and adopts strategies such as educating people, practicing, expanding and motivating employees, so as to encourage employees to realize their self-worth.

Shaping the feeling of "home" is also a topic of much more discussion by entrepreneurs today.

"The construction of family culture is the key factor for long-term development of enterprises."

Yu said the "family culture" is to let the enterprise become the "home" of employees, so that employees can comfortably and comfortably in the "home" office.

With the development of enterprises, Yu has never forgotten to repay society. He always treats the society with a grateful heart and returns to society as much as possible.

In his view, it is the real success to make the best efforts to repay the society.

During holidays, he not only gives bonuses and benefits to his employees, but also tells the field staff not to forget to call their relatives at home.

Yu Zeng Cheng once said, "we should not only make our workers work and teach, work hard, get sick, have a doctor, have a comfortable old age.

We should also build a harmonious enterprise, improve employee income and improve the production and living conditions of employees.

Yu Cheng has always regarded public welfare as an unshirkable social responsibility of enterprises, and regard philanthropy as the Yongxin power for sustainable development of enterprises.

The enterprise has been awarded the honorary certificate of donation by the Tianjin Charity Association to support the activities in Sichuan Wenchuan earthquake stricken area; the Tianjin Red Cross Society of Nankai District has issued the honorary certificate for drought donations in the five provinces of Southwest China; the honorary certificate of the Tianjin welfare foundation for the disabled has been issued; the Fuhui Education Foundation of Tianjin city has issued a donation certificate, and Yu has also been appointed as the Secretary General of the first Council of the foundation; the Jinghai County Committee of the Chinese people's Political Consultative Conference awarded the donation certificate for the needy family students; in 2009-2013 years, it was awarded the honorary certificate of the outstanding party building and construction unit of the Sports Committee of the Nankai District Sports Committee.

There are many such cases. Wherever there is difficulty, there will be love from Yu. His dedication has made the good social image of the century group continue to improve, and has also promoted the continuous improvement of enterprise efficiency.

Scientific management helps enterprises develop

Yu Cheng Cheng said, after Nankai District Committee and district government of Tianjin established the function of "science and technology south Kai", the enterprises also fully enjoyed the achievements of "science and technology Nankai", and felt the strong driving force brought by the rapid development of science and technology for the development of enterprises, and achieved intensive management through information technology.

At present, the direction of enterprise informatization development is mainly in two directions, one is production development, the other is management. First, it deals with personnel data and financial data with computers in enterprises, and further to management information system, that is, integrating information of the entire enterprise into a management information system, which has the characteristics of synchronous updating and easy sharing.

This not only provides data and information, but also provides decision support to the top level of the enterprise.

In order to achieve scientific management and achieve higher economic benefits, the century group is actively introducing high-tech information technology to achieve intensive management and instilling new scientific and technological management mode to employees.

Yu Cheng Cheng said that in the short span of more than ten years, the Century Group has been developing rapidly. Based on the vision of development, the sensitivity of the market and the culture of pursuing a better life, it is based on the shopping mall, striving to be a respected company and a company that is brave enough to shoulder the social responsibility.