Europe'S Anti Price Rise Shrank To 5%

The three classic packages of Chanel's planned price adjustment are 2.55, 11.12 and Boy.

It is understood that the price of the three products in China ranges from 32 thousand -3.8 yuan, and after adjusting the price, consumers can pay less than 6000-8000 yuan for the package.

Among them, the Chanel Boy model bag is priced at 32 thousand yuan, the adjusted price is 26 thousand yuan, the price is reduced by 6000 yuan, the Chanel 11.12 bag is reduced from 38 thousand and 200 yuan to 30 thousand yuan, and the price is reduced by more than 8000 yuan.

Yesterday afternoon, many netizens photographed long queues of consumers at the gate of Chanel store in Harbour City, Hongkong.

The reason is amazing: most of the best selling handbags and wallets in Hongkong Chanel store, such as Boy Chanel series and Classic series, are 20 percent off, and some of them are still restricted.

Take the medium Le Boy as an example, the original price is 33700 Hong Kong dollars, only 29700 Hong Kong dollars after the discount.

For mainland consumers, a discount rate of 20 percent off is equivalent to 36% off of the original price.

Contrary,

In Europe, the price increase strategy, Chanel Boy model bag from the original 3100 euros to 3720 euros; Chanel 11.12 model bag from 3550 euros to 4260 euros, or 20%.

It is understood that

Although there are only three bags of products, they account for almost 1/3 of the brand in Europe.

Previously, according to the current euro to RMB exchange rate of about 23% decline, at present, shopping in Europe has been equivalent to 20 percent off, which has made the European luxury goods purchase, the sea scouring market has expanded dramatically.

Why? According to the current euro to RMB

About 23% of the drop in European shopping has been equivalent to 20 percent off, which makes the European luxury goods purchase and Hai Tao market expand dramatically.

Bruno Pavlovsky, President of Chanel fashion department, said it was worried that the huge volume of pactions would lead to a mix of fake goods in some stores, and expressed the hope of "ensuring that customers value brand, product creativity and quality".

Chanel official said: the recent depreciation of the euro has widened the original price gap among countries.

The prices of all imports depend on exchange rate fluctuations and pricing factors, including taxes, import costs, pportation costs, and different market economy environments.

Every country is different.

With price coordination, customers can buy Chanel products at similar prices wherever they are.

This can also continue to improve the customer's shopping experience in the boutique, and can also inhibit the impact of the overseas purchase market on the brand image.

This "price coordination" will be adjusted in 2015 for all quality products.

Chanel said that the new pricing strategy has laid the groundwork for future online sales, but there is no definite timetable yet.

However, it implies that "the group needs at least 18 months to two years to develop a global and powerful function".

What is the first impression of the net? The price advantage.

Earlier, analysts have pointed out that the price of luxury goods has bottomed out, and the good times of selling sales through the price increase have ended. Luxury brands must cut prices to win more consumers to boost sales.