Four Key Elements Of Location Selection Are Critical.

Site selection is very important. Whether this step is right or not determines the profit and loss of the store in the future.

Then, how do we open the shop?

First, choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the store, which makes you lose the "play" before the store.

The space of wisdom.

This will cause a lot of trouble to sales promotion.

Especially those who want to create their own brand must avoid such a store.

Two, address should be chosen according to the content of operation.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for opening.

In a crowded place.

For example, the sex store and the elderly service center adapt to the remote and quiet places.

Three, we must have a sense of "big money".

If you have no idea about site selection, then "Big Bang" may be a good location method.

Store in a famous chain store or strong.

Nearby, or even next to it, making it a neighbor.

For example, if you want to manage food, you shop around the "McDonald's" and "Kentucky Fried Chicken".

Because these famous foreign fast food choices

A lot of careful market research has been done before, and the opening of shops next to them can not only save time and energy for examining the market, but also help them select customers through their brand effect.

Four, we should select lots of spontaneous market segments.

In the real economic life, the management departments do not stipulate what to operate in a street or a market, but in the long term operation, the market will spontaneously become a "centralized market" for selling certain commodities. People will think of the street and the market naturally when they think of buying it.

Therefore, when opening a shop, we must pay attention to the advantages of the spontaneous market.

Generally speaking, stores are located in a place where "birds of a feather flock together", with more natural customers and better money.

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Always keep an eye on your home inventory.

Before buying, it is the most important thing to sum up the goods sold in the store and how long it will last. There is a guidance for the total quantity of your stock.

A. rush goods: the rhythm in most parts of the country is like this: March spring wear, May summer wear, September autumn wear, November winter wear.

Of course, if you are a novice, or you are not very confident about the trend of the quarter, you can postpone it a bit. After a long time in the wholesale market, you will feel it and try it slowly.

Because it is the beginning of the new quarter, so these goods can be sold for a long time, for example, the goods in March can be sold to 4, in May.

Since the selling time is quite adequate, and it is the peak season, the spring dress in March should be enough.

If B. continues to purchase, keep 20% of the new products in the store.

This ratio is obtained through data analysis.

20% of the new products will not only ensure your cash flow, but also ensure that there are new shelves on the store and retain new and old customers in the store.

C. festival goods: every holiday, everyone goes out to spend, and the business in the shop must be hot.

At this point, you can pick up the new goods and sell the basic funds that are sold and sold well.

Because of the festival, everyone is shopping in a mood and atmosphere, so everything will be sold well at this time.

Besides, when the shopping malls are on sale, your products will be hard to sell for a good price.

D. seasonal clearance: this topic will be explained in detail when we talk about how to deal with inventory.