Interpretation Of Home Textile Store Display

Is the more products and series displayed in home textile stores the more the better?

According to the 28 rule, definitely not the more the better. From the perspective of enterprise cost control, it should be less and better. However, there is a big problem when there is a shortage of products. That is, if a company opens a large flagship store, it will not be able to meet the needs of large shops if there are too few varieties. How should we solve this problem? I use the solution of the clothing industry to illustrate that three kinds of solutions are commonly used.

First, there is no increase in style.

。

From the point of view of probability, there are only four combinations of two styles of coat and lower garment, but if you add belts, accessories,

When the new matching elements are not added, the final combination results will be enlarged to more than 12 without increasing the clothing styles. For example, the consumers think that the combination of the coat and the lower garment is very common, but because of the addition of a white belt, the whole feeling will become full of flavor immediately. The evaluation of the spring clothing of Shanghai Tian en brand is very common.

Two, cognition is greater than facts, creating a variety of illusions.

For example, the style of ONLY women's clothing is not very much, but it still gives people a lot of feeling, because it has done a lot of work on display, and has taken a lot of repetitive displays, so each style has a large display area, so customers can easily see all products, without any omissions, and create a rich illusion for people.

Three, what is not available is often the best and deliberately manufactured.

。

In some varieties, deliberately limited supply is that some people can not buy, on the one hand, they can buy the sense of superiority, and on the other hand, they can create a desire that can attract their attention to other products, which can not only form word-of-mouth pmission effect, but also improve the sales of the main products; this method is a commonly used method in the daily chemical industry such as Watsons. If you go to Watsons, you will find that some kinds of products on the shelves are gone, shelf space is still retained, there are labels on them, products are out of stock, and requests for understanding, and so on, just like a blank in Chinese traditional painting, in order to create a sense of scarcity, a sense of scarcity, a sense of selling, a sense of selling, a sense of mystery, a sense of expectation.

The four is to increase the proportion of basic funds sold throughout the year, and lock in the best sellers in the four seasons.

When we did Market Research on women's clothing market, we found that a number of best-selling brands had a big winning rule, that is, the four seasons sold well in the basic varieties. For example, the sling wear series and sweater of Jiangnan Buyi brand women's clothing were sold all the year round. The small evening wear series of women's clothing was also popular throughout the year, and there was heating in the north of winter. Besides the mink coat and other cotton padded clothes, they began to pay attention to it, and made underwear stores in winter.

Since it is regular, it is universal. For this reason, we propose that Tian en women's wear should follow the strategy and make a little innovation on the basis of selling the basic products in the four seasons that other brands have successfully tested. It is suggested that the development of small evening wear and underwear products should be strengthened and the sales promotion effect will be improved.

Yaguang home textile is the core competitiveness of Yaguang home textile technology in leading the world trend in the process of planning and designing the product structure of the franchised store. Under the premise of greatly reducing the variety, a series of future themes has been added to the store, which shows that the more than 50 new patent products that will be gradually introduced into the market in the past 5 years are relatively high priced.

There are three purposes, one is to enhance the perceived value of the brand, and the other is to make the price of the product now relatively low and substantial through the price comparison, and the three is to make the products in the store look more rich and alluring by making nothing out of the box, three.