Another Spring Of Clothing Sales

It is understood that VibiyInternational originated in Europe and was founded in 2007 in Beijing. Vilady will be established in Beijing. The company will innovate and intermingle the modern rich media e-commerce mode with the traditional media. The modern technology network platform and callcenter will serve as the core of the service, with traditional marketing channels, and direct online selling Vilady brand series of women's underwear. Network direct selling has many advantages.

Weibo international chooses women's underwear, a standardized product similar to that of men's shirts, into women's clothing direct selling industry, which is a logical matter in the eyes of fashion marketing experts. Because before that, the clothing industry's profit has been high to be calculated by times, the price of women's clothing is usually 5-7 times the cost, men's clothing is about 5 times, a large number of intermediate links are saved, and a lot of costs are saved. competitive edge 。

" Online direct selling It has its unparalleled advantages, such as fast product update, fast and accurate consumer feedback information, low cost, wide coverage, easy promotion, closer to the target consumer group and more targeted. Moreover, the Internet can provide a platform for consumers to exchange topics of interest between underwear and underwear. Therefore, online direct selling will not only be a supplement to traditional shopping channels, but will also be possible with traditional pedestrian streets, department stores and shoppingmall. " Min Guangya, the brand planner of the fashion industry for 11 years, and the head of Guangzhou blue Olympic planning agency, said.

However, Underwear Compared with other products, it has its particularity. For example, we need to study the mentality and habits of consumers to buy underwear online; in technology, we need to make beautiful pictures, have access to the Internet access channels, logistics and distribution must be accurate, timely and multi-modal and multi-channel; propaganda hand should be closer to consumers; there should be more humanized services.

There are many advantages in online direct selling. As a brand new channel of clothing industry, whether the rise of it has an impact on traditional clothing sales channels? Zhang Yiwei, the founder of Hangzhou Ming Zhi clothing consulting management institution and the clothing professional manager, believe that Internet direct selling and traditional clothing sales are two different sales channels. Just like department stores and street shops, there is no obvious killing effect between them.