Don't Mention Shop When You Don't Know How To Display.

Consumers' buying behavior mostly belongs to random purchase, and consumers often see what is good and decide what to buy temporarily. The competition of products is finally reflected in the contention of terminals. The competition is so fierce. terminal display In the field, if you do not squeeze competing products out of shelves, competing products will squeeze you out of shelves. Let's take a look at the four ultimate weapons of product display.

　 1. Seize the golden height of display.

According to the average height of the Chinese people, the 64-172 centimeter is the best display height. It belongs to the height that consumers can "conveniently see" and conveniently take.

Gold position: 64-172 cm, visible at the same time, reaching out, and shipping rate is 50%.

Secondary position: 172-193 centimeters, 32-64 centimeters, the shipping rate accounts for 30%;

Upper and lower end: 193 cm or less, 32 cm below, 15% of shipments;

For children, the best position is less than 107 centimeters.

The impact of different height of shelf display on sales volume is probably:

The sales volume will drop by 15% from the height that can be reached to the height of knee.

Changing from knee height to reaching height increased by 20%;

From the height of reaching the height to the visible height, increase 30%~50%;

From the height of direct viewing to the height of knee height, down 30%~60%;

From the height that is visible to the visible height to the reaching height, a drop of 15%.

　 2, product display should focus on quantity.

As the saying goes, "goods sell a pile of mountains", product display must have a sense of quantity to arouse consumers' interest. If a good location does not have a certain quantity, it will still fail to display the effect. Small brands have to do this. Without popularity, consumers will be able to feel that this company is very strong. Of course, the quantity of products is not to stack all products together, but to focus, focus on a single product, and then focus on display. This has more impact. The more the quantity of single product, the better the display effect.

　　 3, outside the card, do a good job. display Tips

The function of display tips is particularly important. Usually, display tips include labels, explosive stickers, jump cards, floor stickers, bundled gifts, etc. The clear and striking display is one of the driving forces to increase purchasing. It can not only increase the publicity effect of product display, but also enable consumers to buy it clearly. For example, it is better to label the Chinese trademark in a positive direction toward the consumer, so as to achieve a uniform, beautiful and striking display effect. Price comparisons can be made for similar products, and special price and discount figures can be written to attract consumers.

　　 4, fight for the end and the ground heap. Originality Put

In addition to shelf display, single products in commercial super and conventional channel store shelves and ground heap, more concentrated and more prominent display of goods the best effect. It's best to have a shape, not put it in a pile of piles, and be creative. The more beautiful it is, the better. The sales power of this creative style is usually greater than that of regular sales, and it can achieve twice the result with half the effort in sales.

Good products, if we lose the opportunity to meet with consumers, then the chance of sales will be zero. The purpose of terminal vividness is to improve the visibility of products, which often appear in the eyes of consumers, thus entering the minds of consumers, and become the preferred brand for customers to purchase the products. Therefore, when displaying products, we should use the skills of product display so that consumers can notice the sale of products at the first glance, which is the key to decide whether or not consumers want to buy. The basic principles of product display should be "easy to see, maximize the space, focus vertically, highlight the key points, stretch hands, clean and uniform, and highlight the signs".

The competition of products is finally reflected in the contention of terminals. In the field of terminal display, where competition is so fierce, you will not squeeze the competing products out of the shelves, competing products will squeeze you out of the shelves!