Electricity Suppliers Can Not Disappear From The Entity Store

The impact of the electricity supplier makes the entity shop operator panic, which is an inevitable problem.

Under the impact of the tide of e-commerce, many commercial shops in the country are closing down. Can you survive in the war without smoke? In the long run of competition, if the electricity supplier has a kilometre to win, then the pformation of the physical store is within this kilometer.

A few years ago, it was predicted that over the next ten years, online stores would exceed

Sales will gradually replace physical stores.

It used to be a dream, but from now on

In the view of the development, there is a certain truth in this statement.

Of course, whether or not it can be replaced is still unknown.

Because the worst times are the best times. Opportunities are most likely to happen at this time.

Do you want to know how the physical store should turn the corner?

The core values are information flow, logistics and capital flow.

Now these three values are gone.

Information flow, that is, shops can help manufacturers find customers, but also help consumers find factories.

In the past, no shop producers and consumers could not find each other.

In the Internet age, the most important service of the shop has been seriously devalued, and consumers do not need to shop at all. Through the Internet, we can get a wealth of commodity information, and what products can be easily found, from price to various parameter specifications and even other users who have used this product.

Looking at the value of logistics and the value of capital flow of shops, consumers used to buy a product because stores used funds to store their products in shops. Now, in the era of online shopping, manufacturers and consumers skip over all links and pay for direct delivery.

In this regard, the traditional value of shops has died.

So where is the way out for shops? The way out is to reinventing the value of physical stores.

We should not be afraid of the Internet, but embrace the Internet. This is what we call the O2O model.

O2O, Online To Offline, refers to combining offline business opportunities with the Internet. The electricity supplier and the entity store must integrate, and the entity store will become more experience shop and become the carrier of brand soul.

Have you ever thought about what electricity providers can't achieve? It's experiential service, which is the feeling and feeling of consumers.

To this end, we must strengthen the service system, do a good job of accurate positioning, identify the target customers, do a good job in the marketing of stores, and realize the value remolding of the physical store. Only in this way, can the physical store generate a new lease of life and seize the golden opportunity, and the electricity supplier and the traditional retailing may not be repellent in the future, but attract each other.