"Clothing + Coffee" Mix Up The Economy To Buy Coffee Accounts For 60% Of The Total Consumption.

Adjacent to Chunxi Road's main office road, the pedestrian bridge connects the two shopping malls of Wangfujing department store and Maoming department store, and the 1000 square meter Teenie Weenie (hereinafter referred to as "TW") occupies a southeast corner of the flyover.

Just entering the gate, after the Teenie Weenie cafe counter, two shop assistants smiled and sang, with various kinds of desserts, such as muffin, cheese cake, and so on.

This is the first pformation of TW in Chengdu.

Coincidentally, "world brand"

It has announced that it will sell 20% of the fashion and clothing business for RMB 600 million yuan, and the remaining 80% will also be sold in 3 months.

The outside world once speculated that this is a pformation of baozi or "quit the fashion industry".

In response, Kenneth Chan, the real controller of baozi company, responded that the sale of shares was aimed at delisting the H-share market and returning to A shares.

The afternoon sunlight shines into the windows and is integrated with the yellow light.

The brown wooden tables and chairs with bear bear LOGO are lined up along the landing windows, and the other side of the white fence is showing off the new season.

And TW's peripheral products.

Mr. Yang ordered a latte and chose a window seat to sit down.

My daughter is going to school soon, and my wife is picking new clothes for her. Mr. Yang has plenty of time to have a cup of coffee.

At the next table, two girls in high school are holding the Winnie the doll and the sweet self.

Outside the window, people carrying shopping bags are passing through the overpass.

Following Nanjing,

Then, in May 1st of this year, TW began trial operation at the life experience Museum of Chengdu general store. Apart from its complete product line, it opened up a coffee area consisting of 14 tables and 56 seats.

It is understood that this is the first time that TW has tried in Chengdu the business mode of mixed operation of "clothing + coffee".

A total of 8 shop assistants are responsible for coffee related catering services, including coffee, tea, juice, milkshake, cakes, biscuits, and so on. The price is equal to that of Starbucks.

In recent days, the reporter observed the business situation of the store and found that on average four hundred or five hundred people entered the shop on weekdays, and the number of people entering the shop doubled on weekends. Among them, young women accounted for more than 50%. From 13 to 20 weekends, the coffee area was basically full, which was the most busy moment for the shop assistants.

The pformation of clothing brand is by no means accidental.

Recently, the 2014 annual report of the "world brand" Baozhuang company showed that the sales volume of baozi declined for the first time in 5 years, or 12.1%.

While revenues declined, the company's rental costs and advertising and promotional expenses rose sharply.

External analysis, which is affected by the decline in revenues and profits, and the rise of online shopping, is the first step in the pformation of baozi's "apparel" business.

In response to baozi's "withdrawal from the fashion industry", Kenneth Chan, the real controller of baozi company, has responded for the first time. "The core business of the group is fashion, and we will not quit this industry."

The so-called "exit" is just a misunderstanding of the privatization of the company.

Kenneth Chan said.

The market value of baozi in the H-share market is about 3 billion 100 million Hong Kong dollars, or about 2 billion 600 million yuan.

The A company's price earnings ratio can reach 50-60 times.

"Baozi is carrying out capital restructuring in a planned way. After privatization, it will withdraw from the H-share market and gradually pform baozi's China business into A shares. We hope to create the largest luxury group in China."

According to introduction, Baozi is expected to increase 15-20 new stores this year, mainly in the first tier cities.

It will also develop electric business, expand more brands, and introduce younger series.