We Should Learn How To Delineate The Consumers.

The choice of location is very important.

Different forms of storefront also have different requirements for choosing locations. If the requirements of a certain form store are not very strict, the place for selecting samples is relatively easy.

For example, convenience stores, whether they are office areas, residential areas, business areas or mixed areas, as long as there are many places, there is demand for daily necessities, it is suitable.

Site selection is also easier.

Conversely, if the store faces

The requirement is very harsh, and the suitable business circle is not easy to find, so the number of storefronts will not be opened.

For example, Chinese fast food restaurants are more suitable for the night market.

The pure office area is not very suitable, because there is no business in the pure office area until evening.

A higher coffee shop is suitable for business district or office area, but not suitable for residential areas.

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In the vicinity of important stations, or in the streets where customers walk less than 20 minutes, they can use convenient traffic conditions.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

For example, near the entertainment places such as cinemas, parks or theatres, or nearby large enterprises and factories, it can attract customers on the one hand, and also allow customers to remember the location of the store.

The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" about finding out or beating up with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better store clothing.

That is, the women's clothing store can be opened near a famous chain store or brand store, or even next to it.

It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc.

The shops open next to them not only save time and energy for visiting the venues, but also pick up some customers with their brand effect.

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible.

In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.