Old Age: Marketing Is King.

At first, the old age was not confident.

For the first time, the most famous among these designers, who is the most famous person in China, compared with others, he has hoped that his order amount is 100 times that of Chang Chang Xiong, but the product manager, Na Na, is not so radical and blind, and finally decides to maintain a steady equilibrium position on orders.

"We think the design of the most popular artist, Naga Baxiong, is the best seller. I was surprised. I talked with Zhang Liang about this, and he was surprised."

In the restaurant of China World Trade Center restaurant, I am proud to tell me about the sales of printed T-shirts.

The sales volume of Gu Xiang, Tokuda Yuki and others is not bad. Since the print T-shirt was released for more than a month, the average daily sales volume is about more than 8000 pieces.

After the interview, Chen told me that he would go on a business trip next week to discuss the supplement on behalf of the factory. The sale of T-shirts was far better than their expectations in the early April. Since then, such a tight schedule has become the norm of everyday life.

"Minority" has gathered popularity, word of mouth and sales volume for today's customers.

For Chen, this is actually a pleasant surprise.

At first, what he wanted to do was black and white two plain T-shirts. For this reason, the product manager, who was in charge of T-shirt, started arguing with him.

He finally changed his mind until he saw the printed T-shirt proposal and the sample garment made by the product team.

"My heart tells me that it is completely different from the past."

Old age tells us that memories of the scene were full of excitement and excitement. "One day, you will think that those who chose these people were very clever at that time."

Japan's design agency provides a large number of design works for everyone. She takes a preliminary screening, referring to the opinions of young people in different age groups and positions, and finally making the final choice based on the consideration of the product team.

According to the selected design, they found 28 designers, including Gu Xiang, Tatian, Naga Baxiong, Yoshirotten and so on.

"I want to talk to designers. I just want to see these people.

And they are all very interesting people, who are autistic and neurotic.

In the process of developing the printed T-shirt, the old footprints from Japan to Canada and then to Germany have visited them one by one.

"Just because we are more concerned about the public and mainstream culture, we do not pay attention to these minority cultures, but some of them are

And artistry is very powerful. "

In the past, T-shirt design is often the product of the company's presupposition position. The designer only completes the proposition writing without much chance to develop his subjective initiative and aesthetic ability.

From the 300 shirts to the Jin Jin, the shirt with the details of the craft and the unusual printed T-shirt in the design style, the customer is now on a small road.

This is quite different from past customers.

Dating back to 5 years ago,

Put forward the concept of "people's fashion".

Just two or three years ago, T-Shirts, now rated as "Aesthetical problems", can sell tens of millions in a year.

Not only at the product level, but over the years, all customers have become "small" in terms of company size and performance.

However, in today's difficult process of trying to make a comeback, "small" is the result of the struggle and Realization of this company that has suddenly slipped from its glorious peak.