Taiwan Unified Super Business, Family Convenience Layout Mobile Business Pformation

The trend of mobile shopping is maturing, and unified super business and family convenience store and so on are strengthening the layout action business this year, facing the new era of "retailing 4" and attacking ON generation business opportunities.

Taiwan's demographic structure has changed, the elderly population has increased, the pformation of the business has been facilitated, and the concept of strengthening business circles and demographics has been consolidated, and the core commodities have been strengthened.

Lin Lili, Minister of unified and super public affairs, said

For example, there are more than 500 stores that combine Muji and Mister Donut in the high-speed rail strongholds.

The so-called "ON generation" refers to young people who rely heavily on science and technology for more than three hours a day, usually using smart phones or tablets and other mobile devices.

Yahoo announced the first half of the year

Data show that the proportion of mobile devices used by online shoppers reached 60% in the second quarter of this year, which exceeded 40% of the PC devices for the first time. The O2O marketing mode was insufficient to meet the needs of consumers.

Unified super year this year launched ibon 2, ibon App, 7-ELEVEN App, smart phone e-ticket and other strategies. More alliance PChome and China Trust jointly launched the business model of sweeping code payment Pi action wallet.

Minister of unified super public affairs

This year, the demand for mobile commerce has grown significantly, and the number of users has increased. In the early years, advertising resources and preferences are needed to attract consumers. Now consumption habits are gradually forming, and it is expected to produce "long tail effect". At present, nearly two of ibon's success can still belong to free services, hoping to increase consumer sticky degree.

The family announced that it was shopping 91App through mobile phones, shopping at 3000 shelves of QRcode commodity cards, and picking up goods every other day.