The Town Is Known As The Shoe Capital, And It Is Also Heading For The World. What'S The Matter?

Jiangtou village is the first largest village in the seven Hui villages in Chen Dai town.

It is unbelievable that in the village of 5.6 square kilometers, there are more than 200 large and small villages.

And production

Accessories enterprises.

Village secretary Ding Wenbiao proudly told reporters that Jiangtou village in Chen Dai town is still very famous in Quanzhou. "There are 5689 permanent residents in our village, 1327 households, and more than 45000 permanent resident population.

The industrial gross value of Jiangtou village accounts for more than 1/4 of the whole Chen Tai town.

We have 57 billion of the total industrial output per year and 17 billion of the total in the village, so our village is a real leader and has been rated as an advanced progressive village in the province.

The development of shoe industry in Jiangtou village should start from the 80s of last century.

In the past 80 years, villagers in Jiangtou village still live on land and scattered razor clam seedlings.

Only by simple agricultural production at that time, the per capita income of the whole village was very low.

After the reform and opening up, the villagers began to make shoemaking business by using their skilled shoe repair technology.

At the beginning, there were only three shoe factories in Jiangtou village, and around 2010, there were more than 200 shoe factories in the village.

In recent years, the more than 200 shoe factories have developed into a shoe industry.

Ding Wen table said, "the shoe industry is one-stop, including shoelaces, shoes and shoes.

Anyway, when you want to make shoes, don't go out. You can build up all the shoes in our village.

Like many bosses in Jiangtou village, Mr. Ding Sibo runs his shoe company wholeheartedly.

He told reporters modestly that his father had worked with friends for 87 years to establish Mao Tai footwear industry.

In the 99 year, they inherited the company from their father with their brothers, and introduced their ideas to start new development.

The main business of Maotai shoe industry is to produce sole, which is simple and easy for outsiders. However, many people do not know the existence of such a company. But if you mention the company that uses Mao Tai sole products, you will surely take a look at this company, including Nike and Adidas, which are world famous sports brands.

"Why do all the world famous sports brands use your products?" in response to the reporters' questions, Mr. Ding Sibo answered confidently: "you may not be able to imagine that we started using scientific and technological means to analyze from the bottom of the raw materials.

For example, what can we do? All European Union tests, I can finish them in my own business.

We don't just do tests. Testing for ourselves is a very simple matter.

We can also analyze the work and analyze more than 90% of the product.

I don't care whether you are Nike or Adidas, or whatever brand comes, everything comes over. I want to make a qualitative analysis of you first.

After the analysis is completed, we can decide whether we can finish the order we require, or we can further enhance the performance of our products on the basis of the samples provided by the other party.

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Mr. Ding Sibo told reporters that the soles,

It is indeed a very ordinary industry and is subject to serious price restrictions.

If you want to stand out in this industry, you have to optimize in many ways, otherwise the product will not sell.

He and his younger brother took over Mao Tai shoe industry for many years, and often discussed how to run a good company together.

In addition to simple production, he and his younger brother are more receptive to new ideas and ideas, constantly reforming from management, increasing market development efforts, and putting emphasis on input and R & D.

In order to build the core technology of enterprises, in 2009, Mr. Ding invested 5 and 6 million, began to build his own material analysis laboratory, introduced the world's best separation technology company's experimental equipment, and strive to explore the high performance of products through scientific research.

At that time, a lot of people did not understand that Mr. Ding was foolish and laughed at the fact that he bought a lot of equipment that he could not understand at a high price. Even the equipment importing company doubted his true purpose. "At that time, my father asked me a question.

He said, no one else bought it. Why did you buy it? I told him that if we didn't buy it, people wouldn't place an order with us.

My father still pays much attention to the overall situation. He told me that if you think you should do it, do it.

There are no such laboratories in Fujian or in China.

I wanted to buy it then.

The marketing director of the US company came running.

He said, Nike has talked to us for 3 years and has not bought it yet. Why do you buy it? Why do you want to buy it? He is very careful in analyzing such equipment, and even can do military work. He is very afraid that we will go to war.

Now, walking into this humble factory, it feels like walking into an advanced research center.

In addition to the good hardware conditions, the relevant technical personnel have also found their place here.

In the lab, researcher Lu Xin, who is busy testing new products, said, "here is some research on viscoelasticity of raw materials, mainly to test the changes of viscosity and elasticity of these materials with frequency and temperature, and some performance changes."

Lu Xin told reporters that he had been working in Chai Tai from Nanchang for two or three years.

At that time, we chose to come to Maotai footwear industry in the light of the development prospect.

He thinks that not only the working environment and opportunities are very good, but also very suitable for life.

He married and had children, and he put his family on this side.

Referring to the company's R & D of products, Lu Xin is very excited: "our company provides excellent talent platform, attaches great importance to this aspect, including letting us go out to participate in some industry training.

There are also professional training within the company, including inviting other high-end technicians to come and exchange guidance with us.

Now all these instruments are trained by engineers, and we will all use them.

If we want to further study, if we want to use that station directly, we can give us a maximum space. "

Under Ding Sibo's insistence, Mao Tai shoes invested 10% of its annual profit in R & D projects.

Maotai shoe industry has also developed into one of the most professional sole manufacturers in the industry.

The company has registered capital of 50 million yuan, covers an area of 45000 square meters, has nearly 1000 employees, and has an annual capacity of over 50 million pairs.

At present, the company has also cooperated with the Chinese leather and footwear industry research institute and established the sole sole technology research and development center in Fujian province.

By the end of 2013, the centre had applied for 173 national patents, 80 authorized, 18 of which were inventions.

Under the guidance of the government's guidance and the persistent efforts of private entrepreneurs like Ding Sibo, Chen Dai Town, which is less than 40 square kilometers and hardly found on maps, has developed into the largest sports shoes production base in China and even in Asia. It is not only praised as the Chinese shoe capital but also truly into the world.