Cross Border Electricity Providers Enter Differentiated Era Of Market Segmentation

Domestic cross-border electricity supplier continues to heat up, the capital competing to enter the ascendant, and even foreign businesses are coveted by this cake.

A few days ago, New Zealand retailer "three and" also opened cross border commodity experience stores across the ocean.

Faced with increased competition, reporters found that cross-border electricity providers also tried to grab the market, cross-border electricity providers entered the era of differentiated market segments.

Reporters learned that New Zealand retailers "three and" also enter China to share a slice of its first store has been stationed in Guangzhou Huacheng Hui.

It is understood that this is the first cross-border business experience shop opened by foreign businesses in China.

It is understood that three and international trading company in Queenstown, New Zealand for more than 20 years, has a sourcing channel, and obtained several brands in Queenstown exclusive agency.

Up to now, less than a year,

The city has opened more than 20 cross-border e-commerce experience shops, of which Zhujiang New Town has become a gathering place for cross-border electricity supplier experience shops. At present, 4 cross-border electric business experience shops are located.

Since this year, cross-border electricity providers have received much attention and support.

Shen Danyang said that the State Council attached great importance to the development of cross-border electricity providers. In June, the State Council issued a special guidance document on the promotion of healthy and rapid development of cross-border e-commerce.

The Ministry of commerce is also carrying out the "opinion" conscientiously with relevant departments, and actively building a regulatory and security system suitable for cross-border e-commerce.

The replication and promotion of the experience of Hangzhou cross border electricity supplier comprehensive test area may also be one of the landing policies of the Ministry of Commerce in developing cross-border electricity providers.

"A fair and unified rule is needed across the country to realize the real development of cross-border electricity providers."

Zhang Li believes that the convenience of customs clearance measures, a series of reform measures, all of us do cross-border electricity providers are indispensable.

After grasping its operation rules, it will be copied and promoted to the whole country. After promotion, the fairness of treatment can be achieved, and resources will only be concentrated in some areas, so that the import and export of each place will be relatively average.

In addition, it can also enhance the development level of cross-border electricity providers across the country, and form an effective flow of resources.

Facilitate other countries and China

So that they can make their choice conveniently according to their own needs.

In the face of intensified competition, reporters found that businesses are no longer big and full, but rather market segmentation.

According to Huang Niqing, director of the "three and" cross border health care life hall, many cross-border electricity providers are big and full, and homogenization is serious.

According to the introduction, in order to be more targeted, the cross-border electricity supplier only sells health food and cosmetics, and combines its own advantages with New Zealand and Australian products as the main source of goods, so as to achieve differentiation.

Some businesses seek differentiation from channel providers.

In the face of most experiential shops entering the shopping center, department stores and modern department stores, we launched the experience store into the district strategy. Modern department stores said that they entered the community to facilitate and attract more people to buy.

Guangzhou cross border e-commerce Xintian post has recently opened its experience to the Ziling chain drugstore, which is also the first cross-border electricity supplier to enter a drugstore.

According to the director of Xintian post, Xintian Post's plan is to set up experience points at 10000 pharmacies nationwide.

The great opportunity for the development of cross-border electricity providers has come.

Yesterday, a spokesman for the Ministry of Commerce

The Ministry of Commerce will, on the basis of summing up the successful experience of the cross border electricity supplier comprehensive pilot area in Hangzhou, as soon as possible, will replicate and popularize it to the whole country as soon as possible, creating more favorable conditions for the development of cross-border electricity suppliers across the country.

In about 1 hours of the press conference, Shen Danyang referred to "cross-border e-commerce" for the 7 time, referred to the "cross-border electricity supplier" 6 times, and made it clear that the Ministry of commerce is a strong "promoter" for the development of cross-border e-commerce.

Shen Danyang said that the next step of the Ministry of Commerce will be to expand and strengthen B2B (enterprise to enterprise) as the main direction of attack, and promote industrial development as the focus of work.

"The development of cross-border e-commerce is also an important driving force for the steady growth of our foreign trade."

Zhang Li, deputy director of the E-commerce Research Department of the Ministry of Commerce, pointed out in an interview with the Shanghai Daily reporter, especially in the context of the current downward trend of foreign trade, the meaning is even more different.

The three point we should pay attention to here is that the main direction should be B2B, the second is to improve the competitiveness of industry and the integration of online and offline industries, and third is to promote the construction of marketing network through various channels.

"Bigger and stronger B2B, on the one hand, has scale benefits, and on the other hand, it can be combined with industry."

Although our B2C is doing better at this stage, there are certain limitations in many aspects such as parcel and logistics because it is retailing.

However, being bigger and stronger in B2B can not only promote China's foreign trade competitive advantage, but also bring more benefits to the main body of cross-border e-commerce.

The way to make B2B bigger and stronger is to expand China's marketing network to other countries and expand the platform of B2B through cooperation with other countries' e-commerce platforms. "

In addition, in addition to online expansion, we should also pay attention to the bottom line of B2B: the so-called Internet + foreign trade, to make the industry do more competitive advantage, it is possible to have more strength in B2B.

Zhang Li said.