170 Billion What Is The Winner Of The Children'S Clothing Market?
In February 23rd, the children's wear market appeared to be "exploding" from 2015. Data show that our country in 2015
Children's wear market
The turnover has exceeded 170 billion yuan.
Reporters learned that the brand Mini Peace of Taiping bird's children's clothing brand and Disney's cooperation WHAAM brand experience shop has been officially launched in Ningbo, Zhejiang. The children's wear series is based on Mitch's main elements, basically using men's wear patterns.
Version design
The products cover men's wear and children's clothing, including sweater, shirt, T-shirt, sweater, trousers and all kinds of jackets.
It is reported that in the spring of 2016, the WHAAM series of clothing was synchronized with Tmall platform, and was stationed in Wanda designated stores.
After this action, Taiping bird announced the independence of children's clothing department in early February, and seized the market share of children's clothing outside the existing men's and women's clothing business. It is understood that Mini Peace children's wear retail sales in 2015 reached 400 million, an increase of 104% over the same period last year, and the number of stores nationwide reached 400. The development of children's wear business has greatly enhanced the performance of Taiping bird.
Reporters learned that in addition to Taiping bird clothing, UNIQLO, urban beauty and so on in the field of children's clothing poured energy.
In mid 2015, UNIQLO and Disney jointly established the concept store for children's wear, the concept store called MAGIC FOR ALL.
Uniqlo
The 5 flagship store in Huaihailu Road, Shanghai, is also the world's first joint store of UNIQLO and Disney.
In addition, in the spring of 2016, UNIQLO will open the first shop in the southeastern United States at Disney springs, Florida.
According to Zheng Yaonan, the chairman of the city beauty, in April 2015, the city beauty had been holding hands. Disney company used its classic cartoon image to enter the market of children's underwear category.
In this cooperation, the city beauty got the brand authorization of Mickey Mouse and other classic cartoon characters.
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