Urban Beauty Is Not Doing Micro Business, Nor Will It Develop Micro Business Channels In The Future.

July 12th, recently, media reports said

By virtue of its flag

LESUKKI layout quotient.

For this reason, the reporter's response to the urban beauty is that "we do not do micro business, nor will we consider it in the future."

City beauty CIO Sha Shuang revealed that the company did plan to develop mobile shopping channels in April this year, but it has already decided not to implement it in May's internal strategy meeting.

He said that urban beauty is not doing micro business and will not develop micro channels in the future. There are two reasons for this.

(1) the multi-agent's micro business is a kind of pyramid selling mode, which is inconsistent with the brand management concept, will disturb the original supply chain mode of the brand, and the urban beauty will not adopt or even attack.

(2) WeChat, as a social attribute platform, is hard to achieve mass sales on the platform. Therefore, the urban beauty will not focus too much on WeChat sales, but more on WeChat's user communication, information pmission and marketing.

Sha said that the urban beauty adopted the strategy of "one wing, two wings, three expansion and two channels", and the "two channel" refers to the electricity supplier and the overseas market.

"We will not enter the overseas market in the form of brand names. We may adopt the mode of agency to clear the cargo routes and promote benign inventory." he further explained that the market share of urban beauty is currently 3.5%, and there is still a lot of market space to be excavated.

Reporters learned that urban beauty has always insisted on multi brand strategy, many brands are still in the incubation stage has not yet officially entered the market, "micro business" light luxury brand LESUKKI is one of them.

Statistics show that the urban beauty was founded in 1998, and is the domestic one.

Underwear brands include women's underwear, city beauty, men's underwear and city front.

As of 2014, there were more than 6000 stores in the country, and then began to layout the electricity supplier channel. By the end of 2015, it had become the top four e-commerce brand of the same category.