How Can Chinese Consumers Trust The Quality Of Domestic Products?

The differences between the prices of consumer goods at home and abroad, the differences in manufacturing standards between internal and external sales, tax differences, and service differences are all microscopic phenomena.

From a macro perspective, compared with the European and American markets, it is mainly the difference between the mature commercial market and the developing commercial market.

The consumer's idea is very simple, where things are good, where everything is cheap and good.

The issue of the difference in manufacturing standards between domestic and overseas products has always been a worry for Chinese consumers.

Yuan Jun, founder of golden bell Bole Trading Co., Ltd. (hereinafter referred to as "Golden Bell"), told reporters that China's food standards are different from foreign countries, such as preservatives, and cassia seed and tomato leaf, which are diarrhea components, which are allowed to be added in Chinese food, but are prohibited in foreign countries.

According to the survey report on consumer awareness of health food released recently by the Chinese Consumers Association, about 70% consumers are not satisfied with the overall evaluation of the domestic health food market, while 40.98% consumers prefer foreign health foods.

In contrast, domestic health food recognition is low.

At the national quality supervision, inspection and quarantine work conference held earlier this year, Zhi Shuping, director general of the General Administration of quality supervision and inspection, said that China will speed up the integration of quality and safety standards for domestic consumer goods with international standards or export standards.

China's quality inspection system will focus on improving the quality of consumer goods, highlighting ten consumer products, such as air purifiers, rice cookers, smart toilet covers, smart phones, children's diapers, children's toys, infant and young children's clothing, kitchenware, bedding, furniture and so on. We should use all kinds of quality inspection methods to implement the quality improvement project of consumer goods, and promote internal and external sales products "same line with the same quality", forcing the technological progress of enterprises.

"The key is to make a brand or to do business."

Zheng Fazheng, director of marketing department of the good boy group, told reporters that if you are a brand, you need to maintain a whole range of channels in terms of research and development, technology, patents, talents and terminal construction, marketing, user relationship and so on.

Many enterprises in China may have only made one of them. Most enterprises are not yet in the system. "So many companies, you don't think this is a Brand Company, but a company selling certain products."

Zheng Fazheng said that brand is the biggest supply side.

The brand is ready, and everything you can change.

You have technology, patents, talents, R & D input, and you will always win. This is the logic of any company in the world.

Wu Fan believes that the traditional mode of production has led to greater burden on Chinese enterprises, and the cost of circulation is also very high.

China is a developing commercial market. Its management is not standardized and its system is not perfect, including monitoring.

If these conditions go up, the quality will not be bad according to China's manufacturing capacity and potential.

Yuan Jun also told reporters that according to his understanding of the enzyme industry, some merchants in order to make huge profits, imported enzymes from abroad to be packed in China, often converted a bottle of raw enzyme into 10 bottles or 20 bottles.

"China

The chaos of the industry does exist. "

Shao Shilin, founder of golden bell, told reporters that for example, many cosmetics are done in Guangdong, and Guangdong's foundries also give a lot of products.

It includes all kinds of tall brands, such as Hongkong, France, and so on, but they all use the same formula.

Generally speaking, formal enterprises should have various kinds of certificates. If there are any problems in the products, they should be held responsible by the legal person. Instead, they are "three no products" and easy to escape.

This is the reason why some "three no products" enterprises are engaged in a certain scale.

Shao Shilin told reporters that like rhinitis spray products, many people feel that Japanese products in the treatment of allergic rhinitis is better than domestic.

In fact, in the packaging of products, there are hormones in Japanese, but because most Chinese do not understand Japanese, they feel that foreign medicines are better than ours, even if they are hormones, they feel safer than domestic ones.

In fact, in Japan, it is also a commodity sold in convenience stores, and the effect is not so amazing as we all imagine.

Shanghai Wo Feng garment accessories factory provides garment accessories for some famous fast fashion brands at home and abroad for ZARA, H&M, mus and bang Wei.

Zhou Chengjie, general manager of the plant, also said that many times consumers are still willing to choose something from H&M or ZARA. In fact, these foreign brands require them such as color fastness, color fastness, and so on.

And other aspects, and some of the domestic fast fashion brands are similar.

"Every shipment needs to be sent to the third party for testing before it is shipped on our side. After shipment, we can deliver the goods.

The result of the third party test is not what we can control. We can't afford to fake it, and there is no need to cheat because our product quality can meet this requirement.

Besides quality, another important reason why foreign brands attract Chinese consumers is their creativity.

Wu Fan believes that ZARA, UNIQLO and other fast fashion brands can do well in China, and mainly because they have defeated many traditional enterprises in the production and operation mode.

"From the design, production to listing, the time between them is very tight, and their overall response to the market is faster than ours, and the cycle of reaction is shorter than ours."

There are various reasons. First, like ZARA, there are over 600 designers who collect information on various fashion shows around the world, and their fashion sense is faster.

The two is its vertical supply chain system, which can quickly control production and order, and have a better strategic cooperation factory, so that it can carry out a precise production control and achieve control from quality to production cycle.

They can quickly adjust production according to the market reaction and reduce many invalid stocks, that is, firmly grasp the source of retail, and push backward production development.

Comparatively speaking, many domestic high-end clothing brands basically rely on the processing system of factory OEM or ODM (Note: all OEM mode), and brands can not control the production line and are in a relatively weak purchasing relationship.

"If we order less than 2000, we will not be able to place the order."

Wu Fan told reporters that Chinese traditional enterprises first produce and then push to the market.

For example, they made men's clothing and began to feed their products in the next year in August. They will be listed again in three or four months.

But now people's consumption concept is changing faster and more fragmented. After three or four months, it is likely that the consumption concept and aesthetic trend of the whole market have completely changed, and what is produced may not be listed yet.