The 2015-2016 Year Report On The Development Of Cross Border E-Commerce In China

August 10th, China "

China's think-tank and China's famous e-commerce research organization -- China

The research center (100EC.CN) issued the 2015-2016 year report on the development of cross-border e-commerce in China.

The report shows that in 2015, the scale of cross-border e-commerce pactions in China was 5 trillion and 400 billion yuan, an increase of 28.6% over the same period last year.

Among them, the scale of export cross-border e-commerce pactions was 4 trillion and 500 billion yuan, an increase of 26% over the same period last year.

At the same time, the report also released the first "China export cross-border electricity supplier industry chain map", the map for export cross-border e-commerce enterprises classification.

It also includes third party service enterprises.

I. summary of core data for reports

Cross border e-commerce pactions scale: in 2015, China's cross-border e-commerce pactions scale 5 trillion and 400 billion yuan, an increase of 28.6% over the same period.

Among them, the scale of cross-border export pactions amounted to 4 trillion and 490 billion yuan, and the scale of cross-border import pactions amounted to 907 billion 200 million yuan.

Export cross-border electricity supplier market scale: in 2015, China's export cross-border e-commerce pactions scale 4 trillion and 500 billion yuan, an increase of 26% over the same period.

Export cross-border B2B scale: in 2015, China's export cross-border electricity supplier B2B market paction scale of 3 trillion and 780 billion yuan, an increase of 25% over the same period.

The scale of export network retail sales: in 2015, the scale of China's export cross-border network retail market was 720 billion yuan, an increase of 33.3% over the same period last year.

The proportion of export cross-border B2B and online retail mode is: in 2015, the proportion of China's cross-border electricity supplier B2B and online retail accounted for 83.2% and B2B accounted for 16.8%.

The geographical distribution of sellers: in 2015, China's export cross-border electricity supplier sellers mainly concentrated in Guangdong 24.7%, Zhejiang 16.5%, Jiangsu 12.4%, Fujian 9.4%, Shanghai 7.1%, Beijing 5.2%, Hubei 4.1%, Shandong 3.3%, others: 17.3%.

Distribution of sellers category: in 2015, China's exports of cross-border electricity supplier sellers were mainly distributed in: 3C electronic products 37.7%, clothing and apparel 10.2%, outdoor products 7.5%, health and beauty 7.4%, jewelry 6%, home gardening 4.7%.

Bags 4.5%, mother and baby toys 3.6%, auto parts 3.1%, lighting 2.8%, safety monitoring 2.2%, the other 10.3%.

Distribution of export countries: in 2015, the main countries of China's export cross-border electricity suppliers were: 16.5% in the United States, 15.8% in the EU, 11.4% in ASEAN, 6.6% in Japan, 4.2% in Russia, 3.5% in South Korea, 2.2% in Brazil, 1.4% in India, and 38.4% in other countries.

Two, China's export cross-border electricity supplier scale and development status

(1) market paction scale

According to the monitoring data of China Electronic Commerce Research Center (100EC.CN), in 2015, the scale of China's export cross-border e-commerce pactions was 4 trillion and 500 billion yuan (RMB, the same below), an increase of 26% over the same period last year.

In response, B2B, director of China's e-commerce research center and Zhang Zhouping, senior analyst of the cross-border electricity business department, said:

1, in the context of the worsening foreign trade situation, the policy has continuously deployed the export cross-border electricity supplier business norms, trying to inject raw water into the export business from the policy side, and promote the pformation and upgrading of foreign trade.

2, the import and export customs clearance process is expected to continue to optimize, favorable export cross-border B2B business, customs try a single window, electronic message, settlement / tax rebate facilitation, and is expected to further enhance the efficiency of customs clearance.

3, China's low cost and high efficiency manufacturing advantages take advantage of export trade to create "world factory", and highly developed global import and export trade improves the global consumer welfare.

In order to stimulate export growth and stabilize domestic consumption, it is estimated that the number of pilot cities will be further increased in the future.

(two) export B2B scale of cross-border electricity supplier

According to the monitoring data of China Electronic Commerce Research Center (100EC.CN), in 2015, the scale of B2B market pactions in China's cross-border electricity suppliers was 3 trillion and 780 billion yuan, an increase of 25% over the same period last year.

Data interpretation:

1, the export B2B business mode is the traditional export trade process of electric business, and now and even the future will continue to be the mainstream.

2, the bottleneck of B2B information service mode is prominent, and the space of value promotion is limited.

In recent years, Europe and the United States economic downturn, foreign currency depreciation and other factors led to the slowdown in export growth. The growth bottleneck of information service providers mainly charged with membership fees and competitive bidding fees has been highlighted.

3, it is inevitable to upgrade the pure information service mode to one-stop comprehensive trade service, and the comprehensive trade service has a higher liquidity than pure information service.

(three) export scale of cross-border e-commerce network

According to the monitoring data of China Electronic Commerce Research Center (100EC.CN), in 2015, the scale of China's export cross-border e-commerce network retail market was 720 billion yuan, an increase of 33.3% over the same period last year.

In response, B2B, director of China's e-commerce research center and Zhang Zhouping, senior analyst of the cross-border electricity business department, said:

1, export B2C business customers and experience restrictions accounted for a small proportion, such a model for overseas low-end customers, mainly 3C, clothing category, the growth rate tends to be stable.

Industry faces competition and cost bottlenecks, which is difficult to mainstream in the short term.

2, overseas competition is fierce, and the road of branding is long.

The main export market for B2C is the highly developed retail market in the United States and Europe. The supply chain efficiency of WAL-MART / Amazon and other industry giants has been extremely high, and the small export B2C lacks strength.

3, low quality and low price are difficult to sustain, and marketing costs remain high.

Export B2C relies on China's manufacturing cost advantage to sell low-priced goods to overseas low-end customers, but commodity homogenization and low quality dumping bring fierce price wars and high marketing costs.

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(four) the ratio of B2B to online retail sales.

According to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), in 2015, the ratio of B2B and online retail sales of China's cross-border electricity providers accounted for B2B, accounting for 83.2%, and online retail accounted for 16.8%.

Data interpretation:

1, the representatives of the B2B export business providers, such as Alibaba international station, global resources, global market, China manufacturing network, were born in 90s. They directly set up a platform for domestic manufacturers to purchase large quantities of purchasers abroad and provide value-added services for both sides.

2, export B2C electric business started in the initial small and medium-sized sellers through eBay, Amazon to overseas consumers selling low price advantage of "made in China" products, with China made dividends and initial low flow cost, in the cross-border electricity supplier market all the way to sing.

08 years of financial crisis broke out, and the industry faced the first shuffle of double crises with low demand and rising cost. Enterprises with high efficiency and good user experience successfully passed the crisis and began to explore differentiated product strategies.

(five) main geographical distribution of cross border e-commerce sellers

According to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), in 2015, China's export cross-border e-commerce vendors mainly concentrated in Guangdong (24.7%), Zhejiang (16.5%), Jiangsu (12.4%), Fujian (9.4%), Shanghai (7.1%), Beijing (5.2%), Hubei (4.1%), Shandong (3.3%) and other places, among which Guangdong, Zhejiang and Zhejiang occupied the top three. Meanwhile, the central and western regions are developing rapidly, and the export of cross-border electricity providers to the central and western regions is a trend in the future.

Data interpretation:

1, Guangdong's huge economic base, highly centralized manufacturing base and abundant foreign trade talent reserve have become the focus of cross-border cross-border e-commerce sellers.

2, the Yangtze River Delta has developed a light industrial foundation, so clothing, shoes and hats and home sales are leading, while the industrial cluster effect is outstanding in the Yangtze River Delta.

(six) distribution of categories of goods exported to cross-border e-commerce sellers

According to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), in 2015, the categories of Chinese export cross-border e-commerce sellers were mainly distributed in: 3C electronic products (37.7%), clothing and accessories (10.2%), outdoor products (7.5%), health and beauty (7.4%), jewellery (6%), home gardening (4.7%), shoes and caps (4.5%), mother and baby toys (3.6%), auto parts (3.1%), lighting (2.8%), safety monitoring (2.2%), and other 2.2%.

In response, B2B, director of China's e-commerce research center and Zhang Zhouping, senior analyst of the cross-border electricity business department, said:

1, China's export cross-border electric products are mainly 3C electronic / apparel / outdoor products with strong cost advantages and high standardization. The export products with standard products are in line with the development characteristics of cross-border electricity providers. The standard products are naturally suitable for promotion and sale of interconnected networks because of their uniformity.

2, compared with the traditional export trade, export cross-border e-commerce products are more abundant, and export areas are more dispersed.

The export structure of cross-border electricity suppliers is more dispersed, and emerging markets such as ASEAN, South Korea, Russia and India continue to rise.

(seven) national distribution of cross-border electricity suppliers for export

According to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), in 2015, the main destination countries of China's cross-border electricity export businesses were the United States (16.5%), the European Union (15.8%), ASEAN (11.4%), Japan (6.6%), Russia (4.2%), South Korea (3.5%), Brazil (2.2%), India (1.4%), and other 38.4%.

Data interpretation:

1, at present, the export cross-border electricity providers are mainly for the low-end customers in developed markets such as the United States, Europe and the United States, ASEAN and Japan. Meanwhile, emerging markets such as Russia, Brazil and India are showing a trend of rapid growth.

2, developed economies such as Europe, Japan and other countries benefited from quantitative easing and other stimulus policies, and the economic growth rate stabilized and picked up, and the economic growth of the emerging economies slowed down.

China's manufacturing cost performance will remain in the future, while the overseas consumer market will provide output channels for domestic excess capacity.