Italy Fashion Luxury Luxury Brand Furla Spa Fran Rose 28% In The First Half Of The Year.

Italy

Furla SpA FRA has highlighted the "bloodline" of Italy, making it a rare bright spot in the light luxury category that is gradually cooling down. In May this year, the flagship store in the most iconic commercial retail district in mainland China, Nanjing West Road, revealed its strong momentum and ambitions in China. The Furla SpA, Shanghai, from Italy, continued to grow by 28% in revenue in the first half of this year.

This industry's current limelight has won the strategic investment of Tamburi Investment Partners SpA (TIP.MI) 3000 million euros in Italy in the middle of this year, and it is the first time to clear the target of listing at the latest in 2018.

In the first half of this year, Furla SpA SpA earned 194 million euros, up 28.5% from 151 million euros in the same period last year, while the total income of the group was 339 million euros in the year 2015, an increase of 30% over the same period and an increase of 25% under the fixed exchange rate.

The growth rate is 23%.

Even in the Greater China region, the Asia Pacific region's growth slowed sharply in the first half of the year, and its growth rate dropped from 53% in 2015 to 22%, accounting for 20% of the group's total income.

According to the no fashion Chinese network data, China's market growth in the first quarter reached 60.6%, and the growth rate of fixed exchange rate was as high as 46.1%.

The group did not disclose the performance of other markets in the region.

The fastest growing proportion was Italy's local market, which accounted for 20%, and its growth rate increased from 21% last year to 34%.

Obviously, the Japanese market, which accounts for 26% of the total, has recorded an increase of 30% in the first half of last year, compared with 24% last year.

American income growth has maintained a high level of 30%, and Europe has also risen by 26%.

Giovanna Furlanetto attributed the rapid rise of the group in recent years to the insistence on the "less common" "made in Italy" market. Alessandro Bartoli, Asia Pacific market chief executive, also pointed out that this is a "very important additional point" for Chinese consumers, because even in Italy, its products are at the same price as many high-end brands made in China.

At the same time, more high-end Prada Prada and Burberry Boboli and other traditional luxury goods were kicked off and started making in China many years ago.

In addition, the group's strategy to open stores in the "five star" location also helps to enhance brand awareness.

In the past six months, Furla SpA has slowed down the pace of expansion, which has increased by only 10 stores and 62 new stores last year.

Outside the flagship store in Jingan District, beautiful boutique Plaza, Tsim Sha Tsui, Hongkong, and boutique shops in Moscow and nice have also opened.

As of June 30th, the group had 425 stores, and another 1200 had sales in over 100 regional markets.

Paris luxury luxury site Rue du Faubourg Saint-Honor, San San o Lei road and London Road Brompton Road Brown pun Road, these two "five star" block stores will open in the next two months, while large-scale renovation of stores is also in progress.

According to Furla SpA, the number of stores in China will reach 56 by the end of 2016, accounting for 12% of the total number of stores in the world. However, this data is almost half the same as that of the company's previous Fung Capital Asia Feng's investment in Asia's 100 store plan, and the company's expansion in the Greater China market will not stop.

However, Giovanna Furlanetto points out that the group's future expansion in China will be more cautious because China's retail market will be slowed down by the economic impact.

She said,

In addition to new shops, expansion of the Chinese market is more important to expand existing stores and improve the efficiency and profit of existing stores.

Alessandro Bartoli, chief executive of the Asia Pacific market, said that the Chinese market is now one of the most competitive markets. The expansion of the brand is good, but it still needs time to grow.

At present, Furla SpA SpA, the most important tourist retailing channel in the market, also attaches great importance to the brand. The retail outlet of the brand has 223 sales outlets in 52 international airports, 28 more than 195 in the year, and 38% in the second half of the year. The revenue in the past 5 years has increased by three times.