China Shun Yi Capital Helps Tao Pu Focus On Localization Of Chinese Children'S Better Life Services

In May 18th, Tao Pu announced that it had received ten million Pre-A round of financing. The current round of financing was funded by China Shun Yi capital.

It is reported that the amount of this financing will be used for the expansion of the parent child platform and the experience space under the line, so as to speed up the layout of the children's industry and the construction of the ecological circle.

Tao Pu is an innovative company founded in 2015 and is headquartered in Shanghai, focusing on the operation of children's industry.

The company adheres to the development concept of "online gathering, offline rendering, deep integration and coordinated development". It uses Internet tools to innovate the "new retail and new service" mode of children's industry, providing digital upgrading and operation services for entities channels, developing colorful online and offline activities, and building a localized life cycle for children.

After more than three years of development, Tao Pu has established nearly 750 brands with eight major formats including services, consumer goods, parent child entertainment, early education and training, toys, children's wear and children's shoes. There are already 2000 stores on the line in Shanghai. Relying on the conversion rate of more than 50% members, the sales volume of the cooperative partners has increased to more than 20%, and the operating cost has dropped by more than 5% over the past 750 years.

Tao Pu created a series of activities such as "love child line" public welfare brand and parent child carnival. It is the strategic partner of the Communist Youth League Shanghai Municipal Committee, the Tencent Shen Shen network, and the great joy Himalayas. The children's brand will carry out no less than 300 activities every year. It has become a strong brand of parent child activities in Shanghai.

It is understood that Tao Pu is pushing forward with the Standardization Research Department of Shanghai to formulate the first domestic parent child activity industry standard, and plans to jointly publish the white paper on the development of China's children's industry in the year with well-known universities and related institutions.

Tao Pu's founding team has rich experience in child industry operation. Lv Yihao, founder and chairman, said: our goal is to become China's largest child industry operator.

Before he founded Lv Yihao, he worked as a senior manager in the children's industry for more than ten years. He was one of the main promoters of China's first brand listed company on the main board of the Hongkong stock exchange. He had a deep view of the industry situation and the law of industrial development.

With the increasing demand of Chinese families for the quality of life of children, the children industry has ushered in a new "draught".

He confessed that he was not a person who liked to pursue "the mouth of the wind". He had been hoping to share the quality products and services of the world for more than ten years.

Lv Yihao was elected as the fifteenth NPC deputy in Shanghai last year, which made him feel more important and shoulder the responsibility for the pformation, upgrading and development of China's children's industry.

Zhong Shun Yi capital said that the founder and team of Tao PU were not only rich.

Experience is still a group of people who love the children's industry and public welfare undertakings. They see the persistence of social development and the initial responsibility of social responsibility.

Zhong Shun Yi capital, the investment in Tao Pu, hopes to rely on strong shareholder background resources to achieve synergy in the vertical field of children's industry with Tao Pu in the aspects of scene consumption, website traffic, community channels, parent-child tourism and so on, so as to improve the industrial layout of China Shun Yi capital.

With the help of capital, Tao Tao will continue to focus on the construction of the children's industrial ecosystem, actively develop parent child platform business, and step out of Shanghai's first and second tier cities in the first tier and second tier cities, develop downhill space (parent-child flagship experience space), Amoy Pu tribe (children's Industrial Park) and other line downloads, and deepen the trillions of children's industries.

It has rapidly developed into the industry unicorn, leading the healthy and sustainable development of China's children's industry.