Japanese Media: Will Japanese Domestic Clothing Disappear?

Japanese media reported on June 29, Japan's domestic

The scale of production continued to shrink.

EDWIN, Japan's biggest jeans maker, has shut down its factories.

Japanese clothing companies such as UNIQLO expand their production overseas with low labor costs. The import ratio reached 98% in 2017, while the number of Japanese domestic production fell below 100 million for the first time.

Although garment companies insist on domestic production, competition is fierce.

Japanese domestic clothing is facing the risk of disappearance.

EDWIN will close the phase farm of Jinmao City, Jinmao City, by the end of May.

The factory has fewer than 40 employees, producing thousands of yen to more than 20 thousand yen.

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EDWIN will integrate the plant with the Aomori factory in Tianjin, and will collect voluntary retirees in two factories.

In addition, the Hechuan factory in Akita will also be closed by the end of May.

The company also integrated other factories in Aomori County in 2017, and plans to further improve production and revitalize business in the future.

According to the statistics of Japan Textile Importers Association, Japan's domestic market

The import penetration rate of imports was 97.6% in 2017 and a record high for 5 consecutive years.

As imports from China and other Asian countries increased, imports increased by more than 25 percentage points from 20 years ago.

On the contrary, Japan's domestic production did not exceed 200 million units until 2008, while it dropped to about 98 million 400 thousand in 2017, the first time it fell below 100 million mark.

Against the backdrop of a defensive war in the garment industry, senior executives of the shirt manufacturers said frankly, "there are peer companies asking us to increase orders for domestic factories".

In the case of a large shirt manufacturer in Kyushu and other places, Shan Xi, if the low price products do not rely on factories in China and Laos, it is difficult to compete with overseas products.

The competition is not only because of the cost difference between overseas products and the emerging markets, but also because of the technical standards of Japanese factories, such as dyeing and sewing, to achieve the same quality as Japan.

GU, a large leisure clothing enterprise, focuses on China and Vietnam, improves the technical capabilities of employees, and builds a production system that is cheap and can quickly integrate popular elements into commodities.

Ryui Masa, President and chief executive of GU, a fast retailing company, said: "Asian factories have a very strong workforce.

Japanese factory workers are older and have fewer factories. "

The downturn in Japanese domestic clothing is also affected by changes in the Japanese fashion outlook.

The size of the domestic clothing market in Japan dropped from 15 trillion yen in the bubble economy to 10 trillion yen, while the supply volume increased from 2 billion to nearly 4 billion.

Compared to a long time wearing clothes, fashion clothes and fashion clothes are constantly permeating.

The unit price of Japanese clothing market has declined.

Second hand trading platform Mercari and other C2C (personal trading) website has caught the psychology of consumers, making this trend more obvious.

However, Japanese garment manufacturers did not sit still.

The Maker 's Shirt Kamakura, known for its "Kamakura shirt", has been committed to domestic production until the end of December 2017. It also introduced "pure domestic shirts" from all factories in Japan to domestic factories.

The price is 6900 yen (RMB 406 yuan) excluding tax.

In the context of lower clothing prices, this price is higher than that of other manufacturers, but often sold in physical stores.

Zhensue Ryu, the president of the company, will say, "the response of New York stores in the United States is very good, so that we can push the shirts produced in Japan to the whole world".

In Japan, although the price of custom made clothing is high, the popularity is not diminished.

The technology of automatic production by machinery is also improving.

The Japanese apparel industry is at a critical juncture, and every enterprise is exploring the way to survive and create new marketing techniques such as brand building and data utilization.