Tian Ding Feng: Building Global Influence Nonwovens Enterprise

In Tian Ding Feng, you often see such a phrase, "the world's top level of non-woven manufacturing, global tire base production leader enterprise".

This is the vision of Tian Ding Feng and his motto.

Positioning high-end segment market

In the year of 2011, Tian Feng started from making polyester base cloth.

In the face of Tian Ding Feng, one side is the high-end market dominated by international giants, the other is low investment and quick money market.

Tian Ding Feng chose the former, through collaborative innovation, research and development of production lines with independent intellectual property rights, at the same time, strengthen product innovation, and develop differentiated products for market segments.

In 2013, Tian Ding Feng pioneered the production technology of "one-step" polyester filament fabric base in China, and took the lead in building a high efficiency polyester filament production line in China. The energy efficiency level and product quality reached the international leading level.

At the same time, on the basis of the general polyester tire base, Tian Ding Feng has launched the high extension, thin high-strength, high speed rail dedicated, road and Bridge specialties for different subdivision fields, which has been well received by the market.

Because of this, Tian Ding Feng has been able to grasp the opportunity of the pformation and upgrading of the industry and stabilize China's largest polyester tire market in one fell swoop. The market share of China's polyester tire base is the first in three consecutive years.

At present, Tien Ding Feng already has the same capacity as the international tire base giant, and has the ability to radiate global supply.

In recent years, Tian Ding Feng has gradually intensified its efforts to expand overseas markets. International waterproofing membrane giants such as SOPREMA, GAF and HENKEL have established long-term cooperation with Tian Ding Feng.

Export business grew by an average of 350% per year. At present, Tian Ding Feng has more than 20 international customers in the world.

Small incision and high location

In the 2014 year of the year, Tian Ding Feng began to enter geosynthetics.

。

Tian Ding Feng did not develop large and comprehensive geosynthetics. Instead, he chose the small spun punched polypropylene geotextile, which is still in the blank in China.

Polypropylene spunbonded needle punched geotextile is an important nonwoven geotextile. Compared with polyester geotextile, the material has better acid and alkali resistance, low temperature freeze-thaw resistance, higher tensile strength and elongation. It has an unparalleled advantage in the construction of high-speed railways, highways, airports, subways and tunnels, water conservancy, hazardous waste landfills and tailings reservoirs.

The technology was first developed by the Ministry of science and technology as the "95" science and technology tackling key project. However, it has not been able to achieve industrial production, and has been listed as the "national key material technology upgrading and industrialization priority project" by the Ministry of science and technology.

2016 at the end of the year, Tian Ding Feng successfully conquered some technical difficulties such as spinning cooling, airflow drafting, compound lay up and needle sticking difficulty, and successfully realized the localization of high-strength coarse polypropylene spunbonded needle punched geotextiles.

Product push

After that, it was quickly recognized by the industry and successfully applied to a series of national and international key projects.

For example, the isolation layer geotextile used in airport runway is a geotextile less than 0.6mm, but also has higher tensile strength and initial modulus.

Tian Ding Feng polypropylene spunbonded needle punched geotextile can fully meet this standard, and some indexes are even higher than imported products.

Once the product was launched, it was successfully applied to the runway construction of Beijing new airport (China's highest specification Airport), followed by Xian Xianyang Airport and Cabinda International Airport expansion project.

In addition, a series of national and international infrastructure projects such as the Chengdu metro line 18 (the longest mileage in Chengdu, the most advanced subway line in design), the Djibouti railway and the Xinjiang highway repair have been adopted, and good economic benefits have been achieved.

Small incision, high positioning, through technological innovation, focusing on limited product categories, shaping core competitive advantages, developing high quality, high value-added products, making Tian Ding Feng has rapidly gained global influence in every subdivision area.

At present, the price of tiding poly ester tire filament base cloth is recognized by the industry as the pricing benchmark, and the brand influence has been significantly enhanced. The brand value of the 2017 TID brand has jumped to 1 billion 745 million yuan, ranking the top in the textile and apparel industry.

The top 50 brands are the youngest listed companies.

In the new era, China's economic development has changed from high speed growth stage to high quality growth stage. "Big and complete" is no longer the way for enterprises to become bigger and stronger. Instead, concentrating resources to make products stronger and stronger is becoming the fundamental way for enterprises to achieve long-term development.