Adidas, The Sports Giant, Is Playing The Green Card. It Stops The Brand New Plastic Before 2024.

Recently, the German sporting goods giant

Announce, plan to

In order to improve the environmental protection level and sustainability of its supply chain.

In addition, Adidas also said it would stop using new plastics in the construction of its offices, retail stores, warehouses and distribution centers.

This will help brands save about 40 tons of plastic every year from 2018.

Polyester fibers in plastics are often used to produce leisure sports T-shirts, sports bra and sports shoes because of their light weight and quick drying characteristics.

Adidas global brand leader

"Our goal is to stop completely using the new brand by 2024.

。

At present, 50% of Adidas sales of 920 10000 single products use this material as raw material for production, so it will take some time to complete the shutdown.

Influence

Another reason for the abandoning of new plastics is that the cost of recycled plastics is 10% to 20% higher than that of new plastics.

Eric Liedtke said: "we must ensure that recycled plastics are used as an alternative material step by step to control costs.

We can share some of the cost of recycled plastics every year in six years, but we can't absorb these extra costs in one year. "

But industry experts believe that the price gap between recycled plastics and new plastics will disappear in the next few years as more and more companies turn to renewable materials and suppliers increase their ability to produce large quantities of recycled materials.

Adidas has been trying to make use of recycled plastics for many years.

In 2012, the Olympic uniforms sponsored by Adidas were made of recycled plastic bottles.

In 2016, Adidas worked with Parley for the Oceans, a public welfare organization, to develop product materials from marine plastic waste and launch the first mass production running shoes Adidas Ultraboost Uncaged Parley, priced at Euro 179.95.

Last year, Adidas sold 1 million pairs of shoes. This year's goal is to sell 5 million pairs. In 2019, the target was to sell 11 million pairs, but only account for 3% of its total annual output.

Orsola de Castro, co-founder and creative director of Fashionrevolution.org, a more sustainable fashion industry nongovernmental organization, said: "clothing made from recycled plastic has its drawbacks. There are many problems in the care of any polyester fabric, such as the loss of microfiber, which is one of the biggest causes of pollution of marine plastics.

Ideally, if you (consumers) do not need products made from recycled polyester, try not to buy them in order to avoid waste. "

world economy

A 2016 paper pointed out that at least 8 million tons of plastic enter the ocean every year. By 2050, more plastics may be found in the sea than fish.

In the past 50 years, the global use of plastics has increased 20 times, and is expected to double again in the next 20 years.

This material is cheap and widely used, but the government and consumers are increasingly aware of its enormous environmental hazards.

Worldwide, only 14% of plastic can be recycled at last.

In contrast, the recycling rate of other materials is much higher than that of plastics. For example, the recycling rate of paper is 58%, and the utilization rate of steel is as high as 90%.

except

Outside,

Abandoning plastic bottles and carton water, innovative box drinks start-up company RETHINK Brands completed $6 million 700 thousand financing

Starbucks will phase out disposable plastic straws in 2020 to popularize recyclable cold drink cups.

Increase the ban on plastic products! Britain has issued a ban on sales of products containing "plastic particles".

By 2030, all products only used "renewable or recycled materials". Selfridges, a senior British department store, announced that it banned the sale of disposable plastic bottles of carbonated drinks.