French Brand Ba&Sh Launches Free Loan Service As A Dream Wardrobe.

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They can be returned after the weekend.

This concept of innovation is expected to be provided to customers who need special events clothing.

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The time limit for customers to borrow clothes is 5-7 p.m. on Friday, and then it must be returned before 7 p.m. next Monday.

Part of the expansion in North America.

"This is an experiential shop that promotes existing experience to a new level. This store is a store that promotes services according to the new market demand, because we find that brand names have a special relationship with customers, which is becoming more and more important to the brand," Pierre-Arnaud Grenade, chief executive of the world, told WWD.

It's really the customer is God!

Store lending trends

China is becoming more and more popular.

Although there are not many Ba&Sh stores in the world and there are only 5 stores in the US, the aim is to enhance the brand's influence in the US.

In addition to launching this special service, there will also be other French brand pop-up areas, such as jewellery brand Atelier Paulin and luxury candle maker Baobab.

France

Plans to increase the number of outlets and franchised stores by December 2018 are expected to be 200.

China, Dubai and Europe focus on expanding markets.

By the end of 2017, Ba&Sh had the largest number of shops in France, including 90 in France, including 130 in the European market, and 30 in shops.

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Ba&Sh was founded in 2003 by Barbara Boccara and Sharon Krief, and its main style is elegant and simple style.

In the book "Paris women's fashion classics" written by French model Ines de la Fressange, Ba&Sh and Maje and Sandro are called the three favorite brands of French women.

Unlike Ba&Sh's sense of leisure, Maje takes the route of rock and roll, and Sandro is the urban wind.

But Ba&Sh looks more promising than the other two brands.

In February 2015, the French luxury group LVMH's private equity L Capital acquired Ba&Sh 50%'s shares, and the two founders continued to stay behind after the acquisition.

In China, Ba&Sh is still a niche brand.

In April 2017, three shops were opened in Times Square, Harbour City and international financial center in Hongkong.

In the second half of 2017, it began to enter the Chinese mainland market. Now it is in Rui o department store in Shanghai.

There are five shops in Beijing, SKP, Beijing, and Beijing, Sanlitun.

Arnaud Grenade predicted that the income of Ba&Sh might have exceeded 150 million euros in 2018.

Last year, the figure was 115 million euros, 2/3 of which came from the French market.

Future revenue growth may be more, Ba&Sh strengthened the development of accessories products, mainly shoes, not to rule out to expand.

And scarves and other categories.

There is even the possibility of developing cosmetics and perfume.

In terms of sunglasses, Ba&Sh has signed a production license with ODLM Seaport, the eyeglass manufacturer, who is also a Paul & Joe glasses manufacturer.