JACK&JONES Explore Innovation Dynamics Frequent ULTRA Fashion Shop Opening

JACK&JONES, which was born in 1989, has been in the Chinese market for nearly twenty years.

In recent years, as one of the most familiar retail brands of the millennial consumer group, the JACK&JONES brand upgrade of the main European fashion menswear has been developing frequently in the retail field.

In May 31, 2019, the brand opened in the first JACK&JONES ULTRA fashion shop in Beijing, Longhu. The core idea of its "interesting and stylish and advanced life" was brought to the public.

The theme of the opening ceremony perfectly fits the brand idea, the original spirit and the design style -- Nordicore, combined with Nordic and Hardcore, through the advanced Nordic style and strong and firm masculinity.

Fashion brands are actively embracing lifestyle orientation, originating from Nordic known for their lifestyle and minimalist style, and naturally carrying Nordicore gene JACK&JONES is not natural.

During the event, Deng Lun, the brand spokeswoman of JACK&JONES Greater China, shared her unique view of Nordicore: "Nordicore is the advanced version of advanced Nordic wind.

It is the spiritual core of the Nordic fashion. It is both a vanguard and a classic. The more fashionable it is, the more fashionable fashion JACK&JONES men's clothing is.

At the same time, Dunn and JACK&JONES co operated the "wick" series at the same time. They include a limited number of 600 "wick" T-shirts with limited numbers, and a limited number of jeans, which are sold in the fashion shop of JACK&JONES ULTRA.

At the same time, JACK&JONES's "one city one store" planning will customize the unique store layout according to the local culture, and create an immersive shopping experience with different fashion atmosphere combined with the consumer's moving line and product theme.

Opened in the ancient capital of Beijing, the first fashion shop is undoubtedly the best presentation of the layout of "one city, one store": the high gray, simple lines, and scattered display patterns are perfectly integrated with the Chinese cultural elements with heavy historical sense. The entrance of Beijing store has ninth children of dragon, the door of the Guofeng artistic installation; the shop has inspiration from the Peking Opera mask and the traditional paper-cut cowboy art painting "Zhang Fei embroidery"; the top of the Beijing area is a city map with the deconstruction of the city map, which is simple and cordial -- "Beijing meets northern Europe".

At the same time, there are personalized customization zones in the store, which cooperate with the leading equipment manufacturers in the world to provide customized services such as printing, labeling and so on.

JACK&JONES has provided a one-stop shopping experience for Nordic lifestyle. It has also been practiced for a long time to hatch a diversified product matrix: the brand is based on differentiated demand in the subdivision area, and the product matrix is rich in layout, including brand wide line products, cross-border joint name series and JACK&JONES STUDIO high-end series.

Its international buyer team relies on the management advantages of the general parent group, focusing on the global pattern, and selects the most Nordic style products, from the briefcase, watches and shoes to provide customers with a comprehensive quality of life.

The opening of the first JACK&JONES ULTRA fashion store is a brand new initiative to link consumers with brand upgrading and retail innovation.

JACK&JONES's deep exploration in four dimensions of product, design, store decoration and experience will go deep into the consumers, and complete the perfect symbiosis between the Nordic gene and the "fashion that every Chinese man can easily control" in the interaction.