How Can We Not Be Confused Under Trade Friction? Fiat Printing And Dyeing Insisted On Doing The Right Thing At The Right Time.

"Sino US trade friction has great impact on textile export enterprises, but we are not confused, not afraid, confident and motivated. We must do the right thing at the right time, do research and development innovation, enhance the added value and competitiveness of products, and follow the path of intelligent manufacturing and green development to get out of a more resolute step." Recently, Qiu Jianrong, chairman of Shaoxing Fei Ya printing and dyeing Co., Ltd., said in an interview with a reporter.

It is precisely because of the determination of self confidence and the mission and responsibility of developing and encouraging young scientists and technicians to develop and inspire young people in the textile industry. Fiat dyeing and printing has become the sponsor of the 2019 young Textile Science and technology award. The textile Youth Science and technology award is a reward project established by the China Textile Engineering Society in 2015 for outstanding young scientists and technicians. The aim is to encourage and recognize outstanding young talents in the textile industry, and reserve reserve forces for textile technology innovation. It is an important activity in the industry to promote technological innovation and the growth of young talents. In Qiu Jianrong's view, a successful enterprise should not only attach importance to its own development, but also contribute more to the healthy development of the industry.

Work hard to meet the challenges of the market

Shaoxing Fei Ya printing and dyeing Co., Ltd. is a professional R & D, printing and dyeing of high-grade textile fabrics based enterprises, the company mainly produces cotton, linen, polyester cotton and its blended, interwoven, elastic fabrics, all kinds of printing and dyeing products sell well in the United States, Japan, Italy, France, Britain and other countries and regions, the company and Li Feng, WAL-MART, H&M, J.C.Penny, Uniqlo, AEO, M&S, Cap, Zara, Target and other international famous brands have long-term cooperation and technical exchanges.

Qiu Jianrong told reporters that during the first half of this year, Fiat dyeing and printing went through a severe winter market. Sino US trade friction has not only led to the loss of orders, but also led to many negative chain reactions, such as raw materials, equipment and users. At the beginning of the year, the company was a bit busy, but after a period of adjustment, the company has formulated a new development strategy and achieved initial success. In the past half a month, the number of orders has increased significantly.

Opening up the domestic market is a part of the new development strategy. According to Qiu Jianrong analysis, to enter the domestic high-end market and establish cooperation with domestic fast fashion brands, on the one hand, we can open up new circulation links to achieve cost savings; on the other hand, we can establish a more reasonable product and market supply chain system. Before that, more than 90% of our products were exported to the international market. When we liberalized the domestic market, we found that orders for well-known fast fashion brands such as Hai Lan home and YOUNGOR were not lower than export products. Some of them were even higher. Now, we have gained recognition from a number of brand enterprises and established a stable cooperative relationship. Qiu Jianrong said.

Striving for orders for military industrial textiles is another important development path explored by Qiu Jianrong. He knows that implementing the strategy of civil military integration is an inevitable choice for building an integrated national strategic system. The development of military textiles can not only make important contributions to the modernization of the army and national defense, but also help the company to create a scientific research team with strong creativity and professional skills. In fact, in 2017, Qiu Jianrong began to organize technical personnel of the company to carry out technical reserves, and maintain close ties with the relevant units. This is why the company can quickly strain in a short time, take orders for several military textile products, and there are still many projects in negotiation.

"China's printing and dyeing industry itself is facing a severe production situation, and Sino US trade friction has also brought more uncertainties to the market. Under such circumstances, we have no time to be pessimistic. We must seize the time to improve our internal strength so as to achieve faster and better development at a time when the market is warming up." Qiu Jianrong said that Fiat dyeing and printing has enough confidence and strength to deal with market challenges.

Technological innovation has won wide recognition.

Fiat printing and dyeing has been widely recognized in the market, mainly because of its persistent innovation in production technology over the years. Since its inception, Fei Ya printing and dyeing is located in the production of high-end printing and dyeing fabrics. It has always regarded original innovation as investment in the future, and it has invested heavily in hardware and software.

Qiu Jianrong firmly believes that only when we focus on technological innovation can we have the right to speak in the industry so as to enhance the technological chain and value chain of enterprises. Qiu Jianrong took over Fiat dyeing and printing for nearly 6 years. During this time, Fiat dyeing and printing adheres to the road of technology leading production and technology development, focusing on the development of intelligent manufacturing, such as artificial intelligence and machine replacement. It has grown from an obscure workshop to a top thirty in China's printing and dyeing industry in 2019, and has become the main completion unit of many state-level science and technology projects.

For example, Fiat dyeing and printing has undertaken the research and development of the national "13th Five-Year" key research and development project "knitted fabric continuous printing and dyeing technology". The project is now at the end of the sample test phase, and the system is being installed in a systematic way. Qiu Jianrong said that this technology has broken through the worldwide difficulties that beset traditional printing and dyeing processes. It has significantly enhanced the international competitiveness and risk tolerance ability of enterprises in terms of technological innovation and intelligent manufacturing, and strengthened entrepreneurs' confidence in dealing with trade conflicts. In addition, Fiat dyeing and printing also takes the responsibility of formulating the national vocational skills standard, and participates in and revisions many national vocational skills standards including printing workers, dyeing and finishing workers, printing and dyeing finishing workers, etc.

Fiat dyeing and printing has also made remarkable achievements in equipment innovation. The company's self-developed R & D equipment of the first viscose type low tension, flat width scouring and bleaching pretreatment has reached the international advanced level, and has won the "China's top ten Textile Technology Industry Promotion Award". The data analysis results show that relying on viscose type low tension flat width scouring and bleaching pre-treatment long car machine replacement project, can significantly reduce the number of workers to increase production efficiency, and environmental protection and energy saving effect is remarkable, water consumption less than 1/6 of the original equipment, the equipment has been widely used in production. Industry experts also gave a high evaluation of the project: from the aspect of energy consumption, the device can save 85% water and save 80% dyes and auxiliaries. From the point of production energy, the continuous production of the equipment can reach 80 thousand meters a day, from the original batch type to continuous type, and the overall efficiency is increased by 50%.

Scientific and technological innovation is the lifeline of enterprises. Only by constantly strengthening technological innovation and constantly strengthening research and development, improvement and technological reserves of new products can we make our products stronger and stronger. The idea of technological innovation comes from the front line of labor. The success of technological innovation stems from industry experts. The two complement each other. In developing new products, we have always adhered to our innovative ideas. Every product has its own soul. We need to ensure its quality and enable more users to experience higher added value. All of this comes first from our own progress. " Qiu Jianrong said.

Resource accumulation to enhance brand value

"Using life to do business" is the consistent evaluation of Qiu Jianrong and colleagues in the industry. A thick pile of manuscripts on his desk was the inspiration and main points he kept at any time about technology, market and management. He had eaten 72 boxes of instant noodles in 5 years and wore 13 pairs of cloth shoes. He insisted on fighting with employees in the workshop from two a.m. to three o'clock every week for many years. The Dali San Lang is unswervingly leading the Fiat printing and dyeing company in the fierce competition in the textile industry.

Nowadays, Fiat dyeing and printing has established a good brand image in the industry after years of development and precipitation, and the product has also been widely recognized by users. After completing certain primitive accumulation, how will Fiat dyeing and printing go to a new level and realize the sustainable development of enterprises?

"We should regularly examine the situation of enterprises in a multi dimensional, all directional, multi angle and three-dimensional way." Qiu Jianrong said, "the future enterprise competition is not simply a homogeneous price war, but a competition between supply chain, service chain and innovation chain system. The focus of the future market will gradually be concentrated on the dominant enterprises with technological innovation. This trend has already appeared. Only by realizing the perfection of the industrial chain can we achieve self transformation and upgrading. Only by sharing the value chain can we achieve the benign interaction between enterprises."

Qiu Jianrong admitted that the market is still grim in the second half of the year, but he has always maintained an optimistic attitude. He said that China is becoming stronger and stronger, and Chinese entrepreneurs are becoming more and more confident. The products made in China will also become more competitive. Sino US trade friction will not overthrow Chinese enterprises. It will only make us more united, understand the importance of original technology, and inspire everyone's enthusiasm and willpower in technological innovation.

Speaking of the sponsorship of the textile Youth Science and technology award, Qiu Jianrong said that the China Textile annual conference sponsored by the China Textile Engineering Society is an authoritative platform for the textile science and technology workers in the whole country to build high-level academic exchanges and excellent scientific research results. It is also an important platform for researchers in the field of textile to explore new ideas, new theories, new methods, new technologies and new achievements. The selection of textile Youth Science and technology awards can encourage young textile and technology workers to make progress and cultivate young scientific and technological talents to become leaders of the industry and help the sustainable development of the industry. Fiat printing and dyeing has always been an active participant in the industry interaction. The sponsorship of the textile Youth Science and technology award is on the one hand, hoping to become a key link linking the upstream and downstream industries, building a barrier free communication platform for enterprises in the industry, on the other hand, it allows more professionals at home and abroad to know and understand Fiat printing and dyeing and enhance the brand value of the company. Qiu Jianrong said.

With the increasing trade friction between China and the United States, China's printing and dyeing industry is faced with many unfavorable factors such as increasing pressure on environmental protection, increasing labor costs, increasing competition and slowing market demand, Fiat dyeing and printing is also making efforts to provide effective proposals and plans for peer industry, which is convincing.