Baidu Responds To Investment Shell Will Carry Out Deep Cooperation In Content And Business
On August 20th, Baidu has completed its investment in the domestic well-known technology interest community shell network, holding 9.38%. Yesterday afternoon, Baidu responded that it was true that the news of the stock shell was true. So far, the two major content communities in China have been incorporated into Baidu's own content ecology through investment.
It is understood that the shell network was founded in 2010, and is one of the two major knowledge communities in China. Shell announced the last round of financing in 2014. According to Baidu's investment style, after the Baidu invested in its shell, it is expected that the deep cooperation between content and business will be launched soon.
Not long ago, Baidu has just announced that another head knowledge community will be aware of strategic investment. In addition to investment, business knows that the content of 100 thousand questions and answers will be connected to Baidu App in the form of smart applet, and distributed to users of different interests through personalized AI technology on Baidu search and information flow.
Baidu said that the strategic objectives behind its two major knowledge communities were self-evident, in order to further strengthen their content ecology. On the one hand, Baidu has built its own moat, which is made up of hundred products, Baidu know, Baidu experience, Baidu encyclopedia and other products. At the same time, it introduces all kinds of high-quality content of vertical categories through strategic cooperation and strategic investment.
As for the investment in shell, Baidu has carried out 4 related investments in the content field in 2019, namely, Kay Shu story telling, seven cat novels, know about and fruit shell. The investment target is clear, and Baidu's determination to strengthen the layout of mobile track is obvious. Content is one of the foundations of mobile ecology, and mobile ecology is the moat of Baidu development. Therefore, it is not difficult to understand why Baidu has been broadening its content ecological layout in recent years.
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